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Marketing & MediaCMOs must bridge the gap between the spreadsheet and the story… or become extinct
Pieter Geyser 3 days
Uruguay joins most of Latin America in signing on to the ISDB-T format, a variant of a Japanese system ISDB that was developed by the Brazilian government.
The abbreviation stands for Integrated Services Digital Broadcasting Terrestrial.
Uruguay said it wanted to be in step with its partners in Mercosur, a South American trade bloc also including Brazil, Argentina and Paraguay.
Previously Montevideo had planned to adopt a European-based consortium's DVB-T (Digital Video Broadcasting-Terrestrial) when it makes the changeover to digital from analogue in 2014.
Source: AFP

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