June 2012 US mobile subscriber market share
The study surveyed more than 30 000 US mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6% market share. Google Android continued to grow its share in the US smartphone market, accounting for 51.6% of smartphone subscribers, while Apple captured 32.4%.
OEM market share
For the three-month average period ending in June, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.6% of US mobile subscribers, followed by LG with 18.8% share. Apple continued to gain share in the OEM market, ranking third with 15.4% of mobile subscribers (up 1.4 percentage points), followed by Motorola with 11.7% and HTC with 6.4% (up 0.4 percentage points).
| Top Mobile OEMs 3 Month Avg. Ending Jun. 2012 vs. 3 Month Avg. Ending Mar. 2012 Total US Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| Mar-12 | Jun-12 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Samsung | 26.0% | 25.6% | -0.4 |
| LG | 19.3% | 18.8% | -0.5 |
| Apple | 14.0% | 15.4% | 1.4 |
| Motorola | 12.8% | 11.7% | -1.1 |
| HTC | 6.0% | 6.4% | 0.4 |
Smartphone platform market share
More than 110 million people in the US owned smartphones during the three months ending in June, up 4% versus March. Google Android ranked as the top smartphone platform with 51.6% market share (up 0.6 percentage points), while Apple's share increased 1.7 percentage points to 32.4%. RIM ranked third with 10.7% share, followed by Microsoft (3.8%) and Symbian (0.9%).
| Top Smartphone Platforms 3 Month Avg. Ending Jun. 2012 vs. 3 Month Avg. Ending Mar. 2012 Total US Smartphone Subscribers Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Smartphone Subscribers | |||
| Mar-12 | Jun-12 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 51.0% | 51.6% | 0.6 | |
| Apple | 30.7% | 32.4% | 1.7 |
| RIM | 12.3% | 10.7% | -1.6 |
| Microsoft | 3.9% | 3.8% | -0.1 |
| Symbian | 1.4% | 0.9% | -0.5 |
Mobile content usage
In June, 75.0% of US mobile subscribers used text messaging on their mobile device (up 0.7 percentage points). Downloaded applications were used by 51.4% of subscribers (up 1.4 percentage points), while browsers were used by 50.2% (up 0.9 percentage points). Accessing of social networking sites or blogs increased 0.8 percentage points to 36.9% of mobile subscribers. Game-playing was done by 33.4% of the mobile audience (up 0.8 percentage points), while 27.6% listened to music on their phones (up 2.3 percentage points).
| Mobile Content Usage 3 Month Avg. Ending Jun. 2012 vs. 3 Month Avg. Ending Mar. 2012 Total US Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| Mar-12 | Jun-12 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 74.3% | 75.0% | 0.7 |
| Used downloaded apps | 50.0% | 51.4% | 1.4 |
| Used browser | 49.3% | 50.2% | 0.9 |
| Accessed social networking site or blog | 36.1% | 36.9% | 0.8 |
| Played Games | 32.6% | 33.4% | 0.8 |
| Listened to music on mobile phone | 25.3% | 27.6% | 2.3 |
Source: comScore
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