March 2011 US mobile subscriber market share
The study surveyed more than 30 000 US mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.5% market share. Google Android led among smartphone platforms with 34.7% market share.
OEM market share
For the three-month average period ending in March, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.5% of US mobile subscribers. LG ranked second with 20.9% share, followed by Motorola (15.8%) and RIM (8.4%). Apple continued to gain share following the launch of the Verizon iPhone, up 1.1 percentage points to reach 7.9% of subscribers.
| Top Mobile OEMs 3 Month Avg. Ending Mar. 2011 vs. 3 Month Avg. Ending Dec. 2010 Total US Mobile Subscribers Ages 13+ Source: comScore MobiLens | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| Dec-10 | Mar-11 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Samsung | 24.8% | 24.5% | -0.3 |
| LG | 20.9% | 20.9% | 0.0 |
| Motorola | 16.7% | 15.8% | -0.9 |
| RIM | 8.5% | 8.4% | -0.1 |
| Apple | 6.8% | 7.9% | 1.1 |
Smartphone platform market share
72.5 million people in the US owned smartphones during the three months ending in March 2011, up 15% from the preceding three-month period. Google Android grew 6.0 percentage points to 34.7% market share, while RIM ranked second with 27.1%. Apple grew 0.5 points to 25.5% share, followed by Microsoft (7.5%) and Palm (2.8%).
| Top Smartphone Platforms 3 Month Avg. Ending Mar. 2011 vs. 3 Month Avg. Ending Dec. 2010 Total US Smartphone Subscribers Ages 13+ Source: comScore MobiLens | |||
|---|---|---|---|
| Share (%) of Smartphone Subscribers | |||
| Dec-10 | Mar-11 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 28.7% | 34.7% | 6.0 | |
| RIM | 31.6% | 27.1% | -4.5 |
| Apple | 25.0% | 25.5% | 0.5 |
| Microsoft | 8.4% | 7.5% | -0.9 |
| Palm | 3.7% | 2.8% | -0.9 |
Mobile content usage
In March, 68.6% of US mobile subscribers used text messaging on their mobile device. Browsers were used by 38.6% of subscribers (up 2.2 percentage points), while downloaded applications were used by 37.3% (up 2.9 percentage points). Accessing of social networking sites or blogs increased 2.6 percentage points, representing 27.3% of mobile subscribers. Playing games comprised 25.7% of the mobile audience, while listening to music represented 17.9%.
| Mobile Content Usage 3 Month Avg. Ending Mar. 2011 vs. 3 Month Avg. Ending Dec. 2010 Total US Mobile Subscribers Ages 13+ Source: comScore MobiLens | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| Dec-10 | Mar-11 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 68.0% | 68.6% | 0.6 |
| Used browser | 36.4% | 38.6% | 2.2 |
| Used downloaded apps | 34.4% | 37.3% | 2.9 |
| Accessed social networking site or blog | 24.7% | 27.3% | 2.6 |
| Played Games | 23.2% | 25.7% | 2.5 |
| Listened to music on mobile phone | 15.7% | 17.9% | 2.2 |
About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.
Source: comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
Go to: http://www.comscore.com
