NEW YORK, US: The 4A's has announced the shortlist for the Jay Chiat Awards for Strategic Excellence, claimed to be the first global advertising awards to recognise brilliant strategic thinking. Submissions in 10 categories were received from Australia, Brazil, Canada, India, Sweden, the United Kingdom, the United States and Vietnam.
First-round judging has been completed by a panel of industry leaders. A total of 68 nominees from 45 agencies have been selected. Finalists will receive their awards at the 4A's Strategy Festival in New York City 13 October.
CP+B - American Express: "Small Business Saturday"
Droga5 - Microsoft Bing: "Decode Jay-Z with Bing"
Goodby Silverstein and Partners - Adobe: "Museum of Digital Media"
BrainJuicer - "Let's Get Emotional About Advertising"
co.r inovação - CO.R Youth Project: The Follow the Rabbit Methodology"
The Marketing Arm - "Fans, Brands and Properties | Finding the Perfect Match"
Starcom USA - "EQ"
Social Media Strategy
Anomaly - Converse: "How Converse Became the Biggest Little Sneaker Brand on Facebook"
BBDO NY - M&M's Pretzel: "Power to the People"
The Brooklyn Brothers - Promote Iceland: "Inspired by Iceland"
COLLINS - New York Public Library
CP+B - Kraft Mac & Cheese: "Tweet Your Love"
Goodby Silverstein and Partners - Tostitos: "Reunite America"
Lew'Lara\TBWA - IG: "IHCOMPLICOU"
M&C Saatchi - Pizza Hut: "Feed A Friend: Leveraging The Natural Fit between Loyalty and Social Media"
Porter Novelli - HP ePrint Live: "Socialising Printing with the Digital Generation"
R/GA - InnovativeThunder: "Pay With a Tweet"
Starcom Sweden - The National HIV Council: "F**K TREE"
The 4A's (American Association of Advertising Agencies), is the national trade association of advertising agency business for which it provides leadership, advocacy and guidance. Its membership comprises virtually all of the large, multinational agencies and hundreds of small and mid-sized agencies from across the country. The 1200 member agency offices served by the 4A's employ 65 000 people; offer a wide range of marketing communications services, and place 80% of all national advertising. The management-oriented association founded in 1917 helps its members build their businesses, and acts as the industry's spokesperson with government, media, and the public sector. For more information go to www.aaaa.org.
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