New categories in Best Healthcare & Wellness Advertising competition, now open
"The awards are dedicated to evaluating emerging trends and technologies in the industry to insure that our categories mirror the constantly evolving healthcare and wellness landscape," said Caroline Poon, Associate Executive Director, Global Awards. "Our new categories support the goal of the awards to recognise all the diverse industries creating works for healthcare and wellness communications."
New category criteria
The Best Use of Media: Technology category will honour innovation and creativity in areas including wearable technology, augmented reality, smart tech apps, patient-generated data and other upcoming technology, which will evolve the industry's personalisation of diagnostics, treatments, and preventative measures and actions for both healthcare professionals and consumers. The category highlights works leading the future of technology in health and wellness.
Advertising to the Consumer/Patient: Promotional Marketing category will recognise the variety of methods used to market to the consumer/patient, these methods empower patients and target a direct relationship with them via Patient Learning Programs, and Patient Instruction. In addition, the category will shine the spotlight on creative work displaying CRM (customer relationship marketing), CSR (corporate social responsibility), Brand Reminders, Brochures/Annual Reports, Corporate Identity and Product Launch.
Business to Business: Self Promo, dedicated to showcasing agency and corporate self-promotion campaigns, will recognise outstanding creative execution and strategy for self-promotion campaigns including talent recruitment, new business and awards.
Entry fees for the 2015 Global Awards are: $355 for a single entry; $595 for Campaign in Single Media; $695 for a Campaign in Mixed Media; and $60 for Young Globals student entry (Entries will be accepted for the Young Globals student competition beginning in September 2015). Enter and pay before 30 June 2015 and save 10% with the discount code: GPR2015.
The 2015 Global Award winners will be announced in December 2015 and will be showcased at awards ceremonies in New York City and Sydney, Australia. For more information, go to www.theglobalawards.com.
