New Toyota Camry campaign launches at Super Bowl

The ad, 'How great I am', features Team Toyota athlete, Paralympic medallist and Dancing with the Stars finalist Amy Purdy, along with the iconic voice of Muhammad Ali. "We are very proud of the message our commercial sends about not only making bold choices but also living a bold life and Amy Purdy represents that in everything she does. Amy inspires us and to have her make her Super Bowl commercial debut with Toyota is something we're thrilled about," said Jack Hollis, group VP of marketing, Toyota Motor Sales USA Inc.

The ad shows Purdy and her bold lifestyle, which includes running, snowboarding, ballroom dancing and more, all set to Ali's famous 'How Great I Am' speech, which he made before his historic 'Rumble in the Jungle' bout with George Foreman in 1974, to highlight the type of bold thinking that drives people to make choices every day.

Toyota will also have a second spot in the Sunday game that will continue the conversation about bold dads. The conversation was sparked by the release of a company video last week starring current and former professional football players and their children, along with a longer video that includes everyday dads.

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