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Vodacom brings mobile TV to South Africa
Vodacom launched the first mobile TV entertainment service in South Africa on 1 December, enabling customers with Vodafone live! 3G cellphones to watch live television. Industry watchers believe the handset will turn into the third TV screen in people's lives, behind the home TV and personal computer.
"Mobile TV is widely seen as an attractive service for customers. Vodacom is proving yet again to be at the forefront of advanced mobile technology, setting the trends for content on cellphones in South Africa," said Chief Operating Officer Pieter Uys.
"This is really an entertainment service with mass appeal. There will be many millions of mobile TV viewers worldwide by 2010 - imagine being able to watch your favourite sports team winning their game while waiting at a bus stop. That is the reality of mobile TV, and this service is available to all our Vodafone live! customers with 3G cell phones," he noted.
"The continuous roll-out of Vodacom's 3G network, and increased stability of this network, provides Vodacom customers who wish to watch TV on their cellphones with a vastly enhanced communication experience," said Uys.
A choice of channels will be available, including E! Entertainment, Fashion TV, Yebo 1, Speedy, Telly Track, Chilli TV, BBC, and Yebo Millionaires. 'Mobi-soaps', the mobile cellphone version of TV soaps, will include Conspiracy 24, Love & Hate, and Sunset Hotel. Sky News, HBO, Fox and two MTV channels will be available soon.
