The South African Poultry Association's (Sapa) magazine, Poultry Bullets has been awarded silver and bronze at the annual SA Publication Forum Awards 2021, which celebrate excellence in corporate publications in South Africa. The magazine was named as runner-up in the category best internal magazine; second runner-up in the best communication award, and was also named as a finalist in the best design category.
Source: Henrique S. Ruzzon via Unsplash
The magazine, which is produced by Shaw Media and published by SAPA, has been published bimonthly in its new format since April 2021.
"It is gratifying to receive the recognition that there is nothing out there in the corporate agricultural space that rivals our official publication," says Izaak Breitenbach, a general of Sapa. "Our priority is not to win awards but to give our members a magazine that delivers solid, relevant content. However, we are thrilled that Poultry Bulletin does both and more."
According to editor Melinda Shaw, this was the first time that Poultry Bulletin entered the annual competition. "In an era of ‘digital first’ and 'print is dead', my team and I truly enjoy the opportunity to play to the strengths of print. Our readers are farmers – people who produce tangible products that you can hold in your hands – and giving them a print magazine they can page through feels so right.
"The accolades for excellence in writing and design wowed us, because we aim to create content that is easily accessible, informative and entertaining, and to present it in an attractive, inviting format," said Shaw.
"Agriculture is one of the key pillars of South Africa’s economy and poultry is the largest industry in the sector, so we know that our voice travels far and we take that responsibility seriously. We are honoured to have been selected, with only our third issue, as runner-up and second runner-up among the illustrious company of well-established organisations such as Sanlam, New Media and John Brown."