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Audi's top dealers recognised
The winners of the Audi Silver Arrow Awards, which recognise outstanding performance in the South African Audi dealer network, were announced at a function recently held at the Sandton Convention Centre, Johannesburg.
The business pillars that are evaluated for the awards are: new and pre-owned sales, customer satisfaction, parts sales, and Audi Financial Services market share.
Among the award winners, the Avus Award category recognises dealer principals of the best performing dealerships according to strict criteria, as well as Dealer of the Year, Dealer Group of the Year and the Vorsprung Customer award.
The following dealerships and dealer principals were recognised at the event:
Dealer of the Year
There are two Dealer Group of the Year awards recognising macro and micro dealer groups within the Audi dealer network. A macro group is a dealer group that owns a minimum of three Audi dealerships, of which two must be Audi Centres. A micro group is a dealer group with a maximum of two Audi dealerships, of which one must be an Audi Centre.
The macro Dealer Group of the Year was this year awarded to the Barloworld Group under the leadership of Graeme Sholto-Douglas. The Barloworld Group own five Audi dealerships, including Audi Centre Cape Town, Audi Centre N1, Audi Centre Pietermaritzburg, Audi Centre Bruma and Audi Gaborone in Botswana.
The micro Dealer Group of the Year was awarded to the Hatfield Motor Group under the leadership of Brad Kaftel, the owner of Audi Centre Hatfield and Audi Centre Rivonia. This is the third consecutive year that Hatfield Motor Group has been recognised as the micro Dealer Group of the Year.
Vorsprung Award
The final award in the Avus category is the Vorsprung Award, this year awarded to dealer principal Jannie van den Heever of Audi Centre Bloemfontein. The Vorsprung Award recognises those dealers in the network that have achieved the highest combined customer satisfaction score (new, pre-owned, fixed right first time and after sales).
