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#Loeries2018: All the media innovation finalists!
Finalists in the media innovation categories have been announced for the Loeries 2018.
| MEDIA INNOVATION - MEDIA CAMPAIGN | |||
| Agency / Entrant | Title | Brand | Product |
| TBWA\RAAD | Highway Gallery | Louvre Abu Dhabi | Louvre Abu Dhabi |
| TBWA\RAAD | Skins of Peace | Amnesty International | Campaign against Islamophobia |
| King James Group | 2 Minute Shower Songs | Sanlam | 2 Minute Shower Songs |
| VML South Africa (Pty) Ltd | Drop the Hint | American Swiss, The Foschini Group | Jewellery |
| Ogilvy Johannesburg | The World's First Baby Marathon | Kimberly-Clark | Huggies |
| Impact BBDO Dubai | The Hunger Proof Football Experience | Mars | Snickers |
| MEDIA INNOVATION - SINGLE MEDIUM | |||
| SoulProviders Collective | See the bigger picture – World Aids Day | Centre for Communication Impact | World Aids Day |
| TBWA Hunt Lascaris Johannesburg | Breaking Ballet | Joburg Ballet | Joburg Ballet |
| Ogilvy Cape Town & Ogilvy Africa | The OMO Book of Dirt | Unilever | OMO |
| DUKE | Like the beer? Buy the brewery | Garagista | For Sale Ale |
| Joe Public United | Your Business In Lights Billboard | AB InBev | SAB Entrepreneurship |
| Scanad | No Nation | Daily Nation | Newspaper |
| Joe Public United | Bill of Rights | Apartheid Museum | Apartheid Museum |
| Hellocomputer & FCB Cape Town | 5 questions to end bullying | Western Cape Government | Department of Education |
| Wunderman South Africa | Insterview - The Instagram Interview | Investec | Investec |
| King James II | The Siemens Air Drop | Siemens | Siemens |
| Joe Public Ignite | Burning Billboard | Keepit100 | Keepit100 |
| Scanad | Culture Captcha | Kenya Tourism Board | Magical Kenya |
| Collective ID | IT Guys Strike Back | Standrad Bank | Standrad Bank |
| Ogilvy Johannesburg | Halloween Sleepover | DStv | DStv |
| Leo Burnett Israel | People Not Symbols | Access Israel | Easy Parking Access for Handicapped |
| Ogilvy Cape Town | Soccer Song for Change - Media | AB InBev | Carling Black Label |
| Leo Burnett | San Yang Vs Car | San Yang | Motorbike |
| M&C Saatchi Abel and The MediaShop | #rightmyname | Nando's | PERi-PERi Chicken |
| M&C Saatchi Abel | Hidden Heritage | Iziko Museums | Iziko Museums |
| Impact BBDO Dubai | Lucky Face | La Libanaise Des Jeux | Loto Libanaise |
Winners will be announced this coming weekend! Loeries Creative Week Durban takes place from 16 to 19 August 2018. Keep an eye on our Loeries Creative Week Durban special section for all the latest updates.
