Smart TV owners have access to digital content through SuperSport app

This application is a smart software widget which resizes internet content for the larger screen experience whilst making it intuitive and easy to control. Samsung Smart TV owners will be able to access the latest digital content for live sporting updates. This includes pictures and a news ticket feed to ensure you don't miss the action as it happens.

"This is an exciting development for our consumers; the application will enhance the SuperSport viewing experience by allowing them to watch live content whilst getting updates via the ticker, as well as access richer content with picture and text capabilities," says Justin Shaw, business leader for visual display at Samsung Electronics South Africa.

App expands sports update sidebar

The SuperSport application is available on all Samsung Smart TVs through the Smart Hub as a downloadable application. Samsung Smart TV's can be connected to the web using wired or wireless connectivity to access this app. The SuperSport application expands on the current sports update sidebar available on SuperSport with increased functionality through an interactive experiential platform.

Graeme Cumming, general manager of DStv online portals, confirmed that this was an inevitable step in SuperSport's quest to be available on as many platforms as possible. "Being an internet connected device, the Smart TV allows for the delivery of content in a manner that is less restrictive than traditional television sets. We are always experimenting with new and exciting ways of delivering sports content to our audience and this seemed like a good place to start. We will continue to experiment with new technologies, and in doing so, we aim to delight our users on multiple platforms."

"The development of locally relevant applications is key to success in the African market and we will continue to innovate by bringing locally relevant, rich and interactive content to the television, across the continent," concludes Shaw.

The SuperSport application is now live on the Samsung Smart TV Smart Hub.