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Adobe SA distributes paint sets to underprivileged children
Painting sets and books to the value of R100 000 will be distributed to underprivileged children under the age of ten as part of the Adobe Paint the Future initiative. This follows the launch of Adobe Creative Suite 6 earlier this year.
Through the Adobe Paint the Future initiative, Adobe South Africa was able to raise funds needed to buy paint sets and books during its Creative Suite 6 Evangelists events held in Johannesburg and Cape Town. In the next phase of the project, Adobe is calling on organisations and institutions working with children under the age of ten from underprivileged communities as well as health facilities to apply for request for an allocation of the paint sets via a website (www.paintthefuture.co.za).
Every person is creative
Says Grant O'Connor, Adobe regional manager for sub-Saharan Africa and Israel: "A recent study conducted by Adobe showed that many people do not recognise their own creative potential. Through Adobe Paint the Future we can make a small contribution towards helping children realise from an early age that every single person can be creative in his/her own way.
"At Adobe we challenge the assertion that there's nothing new under the sun. There's always something new, every day, every hour and every minute as people want to express themselves, make themselves known, to forge and deliver truly original thoughts. Our purpose is to break down the barriers to creation."
