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St Elmo's strengthens family ties with Mr Video

St Elmo's Franchise Group, a pioneering force in the competitive pizza and pasta segment of South Africa's fast food industry, reinforces its focus on family friendly service with an exciting 'Kids go Combo Crazy' promotion in partnership with video industry leader, Mr Video.

As a special winter promotion, St Elmo's is targeting younger family members with a delicious deal – a free selected DVD/Video from Mr Video when purchasing a St Elmo's Kids Combo Meal for only R21.90.

The 'Kids go Combo Crazy' promotion is supported by an in-store display drive, featuring visually impactful point of sale material in all St Elmo's outlets, as well as an above the line campaign in selected national and community newspapers.

Since its introduction to pizza and pasta lovers 18 years ago, St Elmo's has become a family favourite by serving up a number of firsts that have become standard practice in the pizza/pasta industry, including home deliveries, family combo meals, bottomless sodas and safety seals.

St Elmo's pizzas are famous for their authentic woodfired taste, derived from the woodfired clay ovens at all St Elmo's outlets – an inextinguishable uniqueness that differentiates the St Elmo's brand from its major competitors.

Editorial contact

Gudrun Clark Communications on behalf of St Elmo's Pizzeria Franchise Company

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