Help save the rhino with a click on 'Like'

"If we reach our target of 1000 'Likes', we will double the donation," says Cameron Duncan, African Safari Consultants' social media expert. The team at African Safari Consultants is passionate about the preservation of Africa and its wildlife, and understands the link between a country's natural heritage and its tourism potential. "The rhino is one of the Big 5 - one of the animals that tourists most want to see roaming in the wild," says Duncan. "We cannot sit back and allow this majestic animal to become extinct."

A petition to US congress

As an international organisation, the Wilderness Foundation is using its leverage to access some of the highest governmental authorities in order to raise awareness of poaching in South Africa. Wilderness Foundation director, Andrew Muir, will be delivering a petition to US congress in January 2012 to bring the situation to the attention of international governments.

"We are also involved in a number of anti-poaching initiatives throughout the country, and are dedicated to supporting conservation agencies and private game reserves in their efforts to protect their rhino populations," says Muir. To participate in the 1 Like 1 Dollar campaign, and help raise funds for the Wilderness Foundation's Forever Wild programme, go to www.facebook.com/SafariConsultants and click "Like".