Pilot Crushtec wins Sandvik Distributor Awards
Pilot Crushtec International, the supplier of mobile and semi-mobile crushing, screening, washing and materials handling equipment, was recently honoured at Sandvik Mobiles' 2014 Distributor Awards at the Slieve Russell Hotel in Northern Ireland.
Sandro Scherf, CEO of Pilot Crushtec International, accepting the award for Best Marketing Support from Eugene Lyons, global sales director Sandvik Mobile
The company was judged to be the top performer in two categories. Firstly, it was recognised as Sandvik's best distributor in terms of marketing support and, secondly, for a remarkable after-market sales performance in 2014.
Pilot Crushtec International has achieved this recognition, whilst still being a relative newcomer to marketing Sandvik products. CEO Sandro Scherf concluded the distribution agreement with Sandvik as recently as October 2012, and his company's performance was judged against stiff opposition in the form of nearly 75 other distributors from almost 50 countries around the globe.
Promoting products
The panel of judges, drawn from Sandvik management, praised the South African company for its approach to promoting Sandvik mobile products and for its effective use of social media channels.
Special mention was made of the success Pilot Crushtec International has achieved in endowing Sandvik with a vibrant media personality in both local and international publications as well as on the company's website.
The prize for best after-market sales performance was particularly noteworthy as it was based on sales volumes, something Sandvik regards as especially significant in view of the relatively short time in which the two companies have worked together.
Sandvik Mobile's global sales director, Eugene Lyons, described the association between the two organisations: "We share a very open and honest relationship with a mutual focus on the needs of the end-user. Pilot Crushtec International's marketing in this industry is truly world class and is an example to all other dealers on how they, themselves, should market."
