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Marketing & MediaEx-TikTok and L’Oréal Luxe CMO Deshnie Govender launches culture Studio 545
Studio 545 1 Jun 2026

This year, the campaign is doing something different. Instead of profiling the numerous lymphoma survivors and patients across the country, it is speaking out through a video that will be posted on various social network platforms. Campaign ambassadors include '95 World Cup rugby star Chris Rossouw, funny-man Kevin Perkins (otherwise known as Chris Naicker), former SuperSport Presenter, cyclist and philanthropist, Xylon van Eyck and Ilse-Mari Hodgskiss of Big Brother SA fame. Newcomer, EWN sport journalist and Radio 702 presenter, Jean Smyth.
The public is invited to actively participate in this initiative by showing its support for WLAD on the Be Cancer Aware Facebook page and sharing the posts with their friends.