What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Hennessy Cognac launches musical SA tour
In this year's Hennessy Artistry, Hennessy Cognac will bring Sipho "Hotstix" Mabuse, Flash Republic, Zonke, Crazy White Boy, Slikour and Zakes Bantwini together in a national tour. The artists have also been creating a track with producers, The Layabouts, which will be released this year.
The Halo concert will once again be held at The Venue in Melrose Arch, Johannesburg, on 17 September. The artists will perform the 2011 collaboration track, along with impromptu collaborations with other South African musicians.
The lead up to the Halo concert, Hennessy Artistry will travel the country in August and September, showcasing six regional build-up events. From Cape Town to Soweto and Port Elizabeth to Umlazi, each regional event will feature a live performance by one of the six collaborating artists, along with DJs from Metro FM and ProVerb as MC.
Hennessy Cognac brand manager, Avukile Mabombo commented: "Each artist represents their own unique musical style and we're proud to once again bring Hennessy fans the freshest collabs in the industry - a blend of talent, genres and generations is what the Art of Blending personifies."
Documentary launch
Hennessy is also launching The Art Of Blending documentary this year; an account of the 2010 international campaign featuring hip hop legends The Roots and Q-tip told through the eyes of filmmaker, Thibaut de Longeville. The 30-minute documentary is a one-off opportunity to watch some of the most esteemed and innovative artists in the world, all under one roof, celebrating their dedication to music and creativity.
One Hennessy fan will win an all-expenses-paid trip with three friends to the finale event in Johannesburg, including business class return flights, accommodation, a shopping spree at Melrose Arch and VIP access on the evening.
Go to www.hennessy.com or facebook.com/hennessysa to find out more about event dates, ticket sales, local artists, how to win the VIP package to the Halo event and to watch The Art Of Blending documentary. Follow on Facebook and Twitter for regular updates, @HennessySA, #hennessyartistry.
