New campaign for UK's Natural History Museum

This visual campaign represents the ‘big bang’ of colour and vision that evolved thousands of years ago. The key visual represents a chromatic explosion made up of a huge array of colourful specimens (many of which are featured in the exhibition) arranged in the shape of an eye to create a striking image and a clear visual representation of the exhibition content.

“By arranging the specimens in a way that brings a sense of explosion and dynamism, we show the diversity, beauty and drama of the evolution of colour and create a visual with huge amounts of detail that is a pleasure to explore,” says Georg Thesmann, creative director.

The agency also designed the ‘eye catching’ exhibition entrance area to excite and entice those already at the museum to visit the exhibition and ensure the visitor experience actually starts before entering the exhibition space. The creative has also been adapted across a wide range of exhibition merchandise, including a jigsaw puzzle, fridge magnet and complimentary book.

The exhibition, in partnership with LG Electronics, explores nature’s palette. The exhibition takes a 565 million year journey through the eyes of nature with hundreds of rarely displayed specimens, immersive art and digital imaging, giving insight into why humans and other animals perceive the world differently and how colour-shifters and stealth experts deploy colour to survive.

The wide diversity of vertebrate sight is celebrated in a Wall of Eyes, which combines striking photography with more than 100 eyeballs from across the animal kingdom. TV screens will display images of the human eye, including shots submitted through social media using #MyEye.

Other highlights of the exhibition include:

• A light installation by Liz West, ‘Our Spectral Vision’, where rays of light from every colour of the rainbow will beam through seven prisms made from special colour filter glass.
  
• A five-metre tall tower of specimen jewelled beetles, butterflies, birds, fish, reptiles and shells celebrates Earth’s amazing variety of structural colour and iridescence.
  
• Scientists and artists talking on film about the influence colour and vision has had on their lives.

The Colour and Vision exhibition runs until 6 November 2016.