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Marketing & MediaCMOs must bridge the gap between the spreadsheet and the story… or become extinct
Pieter Geyser 30 minutes





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This is the 33rd year that the competition has been in existence and co-incidentally, the Hirsch's have been in business for 33 years, having founded their appliance and electronics company 33 years ago. Margaret and Allan are joint founders of this family-run business, starting out with R900 when they opened their doors in a small shop in 1979. With eleven branches spread throughout KwaZulu-Natal, Gauteng and the Cape, they plan to cross the R1 billion turnover mark for the 2012 financial year.