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Marketing & Media#WomensMonth | Nadia Jaftha on pushing SA’s creator economy from influence to ownership
Evan-Lee Courie 5 Aug 2026





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"I used to grill chicken for the children, but now we can't," she sighed. "Yesterday, I paid R6.19 [US$0.81] for a bundle of cabbage. It used to be two or three rand six months ago."