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Half of B2B CMOs think brand doesn’t matter. They’re wrong









Along with Robin Gorna, who guest-blogged yesterday on her views, was Ambassador Eric Goosby, the head of the US global Aids initiative, Vuyiseka Dubula, head of the Treatment Action Campaign (TAC) in South Africa, Michel Kazatchkine who leads the Global Fund to fight Aids, TB and Malaria and a host of other luminaries, many of them from Africa.