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RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

Ethiopia: Cappuccino with condom

Bellissima, on bustling Gabon Street in the Ethiopian capital, Addis Ababa, could be just another upmarket café, except that each order comes with a packet of 'Sensation' condoms, and is served in 'Sensation' cups by staff wearing 'Sensation' T-shirts.

21 Aug 2008

"I wanted to link business with a message for sexually active people," Bellissima's owner, Hayat Ahmed, 26, told IRIN/PlusNews. "I am the brand ambassador for 'Sensation' condoms in Ethiopia, and I want to spread the message that condoms can protect you from HIV/AIDS."

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