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Purity and Elizabeth Anne's merge
Elizabeth Anne's has merged with Purity to produce products specially designed for babies - Elizabeth Anne's by Purity. Elizabeth Anne's by Purity will continue its support to the Avril Elizabeth Home. For the past 16 years, Elizabeth Anne's has helped raise R3.4million for the Avril Elizabeth Home.
“The partnership with Purity, the baby feeding experts, will enhance the already high quality Elizabeth Anne's product range that moms have always known and trusted. Moms can be reassured that the product inside will be of exactly the same high standard. Moms can remain confident that with Elizabeth Anne's by Purity as their partner in motherhood, their baby is getting the very best,” says Wendy Harker, Tiger Brands brand manager for Baby Wellbeing.
“The residents of the home are intellectually disabled, many with a physical disability; most of whom are orphaned or abandoned. The Avril Elizabeth Home has become reliant on the financial contributions that we make on an annual basis”, says Harker.
“We will maintain our commitment to the Avril Elizabeth Home and continue to nurture and enrich the lives of the residents. From June to September 2009, every time mom purchases an Elizabeth Anne's by Purity product, 10c will be donated to the home, ensuring them an improved quality of life.”
Elizabeth Anne's by Purity products will be available on shelves from June 2009.
