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Marketing & MediaThe precision trap: Why the collapse of attribution is reviving the brand
Musa Kalenga, Brave Group 12 hours


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Award-winning journalist, Tom Zeller, has spent more than two decades writing on environment, climate change, energy, and related issues, mostly for The New York Times. During this journey he has encountered magical thinking, misplaced scepticism, and other artifacts of these trends — including one long night spent cougar-spotting amid a thin stand of trees in Connecticut.
Speaking at the International Summit on Quackery and Pseudoscience, hosted by Centre for Science and Technology Mass Communication, in Stellenbosch recently, he also provided reflections on where journalism might turn from here.