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Digital manager for music, messaging
DMX Music recently launched a new generation digital media manager to the South African retail, leisure and FMCG industries. Called ProFusion, the management system delivers high-fidelity sound with a large selection of music and messaging programming in a wide variety of formats, creating an audio brand experience tailored to disparate business environments.
“At DMX Music we know that brands want to marry music, messaging and the customer experience to fit precisely with their business image. And, they want this solution to be easy to manage as well as 100% consistent and reliable in application each and every trading day,” says Craig Cesman, CEO of DMX Music (Africa).
“We have combined the company’s international music programming expertise, state-of-the-art technology and proprietary software to give retail businesses total control over what their customers hear. From extensive music programming, to engaging retail radio, to flexible scheduling, the ProFusion Digital Media Manager does it all.”
Stores can target a specific customer type or change their business tempo by the hour, day, week, location or during different seasons. There is also the opportunity to trigger music styles for particular events and vary programming in multiple locations.
ProFusion was developed following research from DMX users across the globe including international brand leaders such as Nike and is already used in 65 000 retail outlets on an internationally.
