News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

Submit content

My Account

Advertise with us

Subscribe & Follow

Advertise your job vacancies
    Search jobs

    Loerie Direct & Effectiveness Awards

    The direct marketing industry celebrated on Friday night, 1 October, by awarding 22 Gold Loeries, 7 Silver Loeries, and 10 Bronze. Trigger took the stage - over and over again - walking away with the only Grand Prix awarded on the night.

    It was a fun, low-key evening at the Loerie Direct & Effectiveness Awards - the old Assegai's - with vibrant dance routines on the superbowl stage and on guests' tables, and professionally hosted by personalities, Robin Banks and Ashley Hayden, resplendent in a frothy pink confection.

    This is the first time all the marketing and advertising awards are taking place under one mantel at the three-day Loerie Festival, and while undoubtedly, most of the industry is still due to arrive for the main creative awards on Sunday night, or the Loerie Golf Day on Sunday, there is a sense of excitement and build-up, with a festive atmosphere at Sun City, which is experiencing gorgeous summer weather.

    Loerie Direct & Effectiveness (Assegai):

    MEDIA: DIMENSIONAL MEDIA

    Gold
    Entrant: Uppe Marketing
    Title: Afro Direct Mailer
    Client: Daily Sun
    Person to Receive Award: Milanie Vosloo
    Team Members: Elmarie Wright - Creative Director, Nicky & Kirsty de Wet - Graphic Designers, Eloni Crockart - Production Manager, Annelie van Jaarsveldt - Copywriter, Verona Coetzer & Jethro Muller - DTP

    MEDIA: ALTERNATIVE MEDIA

    Bronze
    Entrant: Yired Ltd
    Title: Scamto Audio Dictionary
    Client: YFM
    Person to Receive Award: Neo Mudaly
    Team Members: Onitias Mphela, Mike Penny, Lebo Motsegoa

    MEDIA: DIGITAL MEDIA

    Gold
    Entrant: TRIGGER
    Title: Nike Running
    Client: Nike SA
    Person to Receive Award: Gavin Rooke, Roelof van Wyk & the Trigger Team
    Team Members: The Trigger Team

    Gold
    Entrant: TRIGGER
    Title: Winston Customer Interface Programme
    Client: Japanese Tobacco International (Winston)
    Person to Receive Award: Gavin Rooke, Roelof van Wyk & the Trigger Team
    Team Members: The Trigger Team
    Contributing Companies: Real Concerts

    Gold
    Entrant: Conexus
    Title: Cargo Cares/Cargo Direct
    Client: Cargo Motors
    Person to Receive Award: Rosa Orpen
    Team Members: Jake Orpen, Jon Salters, Cliffie Scott-Williams, Rhonda Harrison
    Contributing Companies: EmessageX, Proactive Insight

    Bronze
    Entrant: The Tipping Point
    Title: eBucks Joyride Campaign Digital Media
    Client: eBucks
    Person to Receive Award: Mia Papanicolaou
    Team Members: Mia Papanicolaou, Candy Woolf, Thys Botha, Nici Stathacopoulos

    MEDIA: DIRECT/FLAT MAIL

    Gold
    Entrant: LesobaDifference
    Title: Russells VIP
    Client: JDG Trading (Pty) Limited
    Person to Receive Award: Lisa Christopher, Tsitsi Dhlamini, Yvonne Purdy
    Team Members: Lisa Christopher - Creative Director, Winnifred Knight - Strategist, Phil Southern - Creative Head, Tsitsi Dhlamini - Account Manager
    Contributing Companies: Hirt & Carter and Nicor

    Silver
    Entrant: CRMWorx
    Title: Absolue Nuit - Direct Launch
    Client: Lancome
    Person to Receive Award:
    Team Members: Tracy Williams - Startegy and Client Services, Jonathan Sher - Data

    MEDIA: MULTIPLE MEDIA

    Bronze
    Entrant: The Tipping Point
    Title: eBucks Joyride Campaign Digital Media
    Client: eBucks
    Person to Receive Award: Thys Botha, Nici Stathacopoulus, Deon Olivier, Lezanne Human
    Team Members: Mia Papanicolaou, Mandy Croucamp, Candy Woolf
    Contributing Companies: EmessageX, VerdantPoint, Computer Facilities, Tunleys

    Bronze
    Entrant: FCBi
    Title: FNB Life Start (Students)
    Client: First National Bank
    Person to Receive Award: Kim Kullman
    Team Members: FCB Client Service for FNB, FCB Creative Teams, Hanlie Blaise, Martin Swart
    Contributing Companies: Moving Tactics

    Bronze
    Entrant: Conexus
    Title: Cargo Cares
    Client: Cargo Motors
    Person to Receive Award: Rosa Orpen
    Team Members: Jake Orpen, Jon Salters, Rhonda Harrison, Neil de Later
    Contributing Companies: EmessageX, Proactive Insight

    MEDIA: TELEPHONE MARKETING

    Gold
    Entrant: AIG Life South Africa Limited
    Title: AIG Affinity Card Immediate Upgrade Campaign
    Client: N/A
    Person to Receive Award: Carel Kotze
    Team Members:
    Contributing Companies: O'Keeffe and Swartz

    MARKETS: AUTOMOTIVE

    Gold
    Entrant: LesobaDifference
    Title: BMW Re-Purchase Programme
    Client: BMW South Africa
    Person to Receive Award: Lisa Christopher
    Team Members: Michelle Perrow - Lead Strategist, Gina Ambrose - Marketing Material - Strategis, Tracy Williams - Implementation Strategist, Lisa Christopher - Creative Director, Sue Warring - Copywriter

    MARKETS: COMMUNICATION AND UTILITIES

    Gold
    Entrant: Ogilvy One Worldwide - Cape Town
    Title: M-Web Retention Programme
    Client: M-Web South Africa
    Person to Receive Award: Meghan Whitehead
    Team Members: Meghan Whitehead - Designer, Sue Gibbs - Head of Design, Tricia Snowball - Executive Creative Director, Kathryn Price - Copywriter/Creative Director, Rosie Hartley - Copywriter
    Contributing Companies: Sharon Heaslegrave - CRM Director

    MARKETS: NON-PROFIT/FUNDRAISING

    Silver
    Entrant: Saatchi & Saatchi JHB
    Title: Mug
    Client: South African National Blood Services
    Person to Receive Award: Olivia Tesson & Lawrence Katz
    Team Members: Olivia Tesson, Lawrence Katz, Rajesh Ranchod, Clive Stewart
    Contributing Companies: Saatchi & Saatchi

    MARKETS: PUBLISHING

    Gold
    Entrant: Actions Ambro's
    Title: Expose
    Client: Institute of Chartered Accountants
    Person to Receive Award: Andrew Ambrogioni
    Team Members: Bernice van Rooyen, Sarah Peters
    Contributing Companies: multiprint

    MARKETS: RETAIL AND FMCG

    Grand Prix - Gold
    Entrant: TRIGGER
    Title: Winston Customer Interface Programme
    Client: Japanese Tobacco International (Winston)
    Person to Receive Award: Gavin Rooke & Roelof van Wyk
    Team Members: The Trigger Team

    MARKETS: FINANCIAL INSURANCE PRODUCTS

    Silver
    Entrant: FCB Cape Town
    Title: Santam Tourplex
    Client: Santam
    Person to Receive Award: Glynn Venter
    Team Members: Glynn Venter - Creative Director, Lianne Mazzullo - Deputy Creative Director, Jenny van Blerk - Art Director, Jeanne Fouche & Nadja Srdic - Account Director
    Contributing Companies: FCB Cape Town

    MARKETS: FINANCIAL BANKING PRODUCTS

    Gold
    Entrant: TRIGGER
    Title: FNB Digitag
    Client: First National Bank - eDelivery
    Person to Receive Award: Gavin Rooke, Roelof van Wyk & the Trigger Team
    Team Members: The Trigger Team

    Silver
    Entrant: The Tipping Point
    Title: eBucks Joyride Campaign
    Client: eBucks
    Person to Receive Award: Nici Stathacopoulos, Deon Oliver, Lezanne Human,, Thys Botha & Mia Papanicolaou
    Team Members: Thys Botha, Mandy Croucamp, Mia Papanicolaou, Candy Woolf, Nici Stathacopoulos
    Contributing Companies: EmessageX, VerdantPoint, Computer Facilities, Tunleys

    STRATEGIC AND INTEGRATED: CUSTOMER RELATIONSHIP MARKETING (CRM) PROGRAMMES

    Gold
    Entrant: Oscar Tango 121
    Title: The Striding Man Society
    Client: Johnnie Walker
    Person to Receive Award: Don Paul
    Team Members: Nian Daniel-Gruber, Annemarie Luck, John Harding
    Contributing Companies: Delta Bravo, College of Whisky, Global Vision, Mnemonic, Gravevine Interaction & CSACape

    Gold
    Entrant: Conexus
    Title: Cargo Cares
    Client: Cargo Motors
    Person to Receive Award: Rosa Orpen
    Team Members: Jake Orpen, Jon Salters, Rhonda Harrison, Neil de Later, Cliffie Scott-Williams
    Contributing Companies: EmessageX, ProactiveInsight

    Gold
    Entrant: TRIGGER
    Title: Nike Running
    Client: Nike SA
    Person to Receive Award: Gavin Rooke, Roelof van Wyk & the Trigger Team
    Team Members: confidential

    BronzePrize - Silver
    Entrant: Oscar Tango 121
    Title: The Captain's Mates
    Client: Captain Morgan Black Label Dark Rum
    Person to Receive Award: Don Paul
    Team Members: Nina Daniel, Annemarie Luck, John Harding
    Contributing Companies: Delta Bravo, College of Whisky, Global Vision, Mnemonic & Grapevine Interaction

    Bronze
    Entrant: LesobaDifference
    Title: BMW Re-Purchase Programme
    Client: BMW South Africa
    Person to Receive Award: Lisa Christopher
    Team Members: Michelle Perrow - Lead Strategist, Gina Ambrose - Marketing Material - Strategis, Tracy Williams - Implementation Strategist, Lisa Christopher - Creative Director, Sue Warring - Copywriter

    STRATEGIC AND INTEGRATED: CURRENCY/REWARD PROGRAMS

    Gold
    Entrant: The Tipping Point
    Title: eBucks - The Rewards Programme
    Client: eBucks
    Person to Receive Award: Lezanne Human, Deon Olivier, Nici Stathacopoulos,, Thys Botha & Mia Papanicolaou
    Team Members: Mia Papanicolaou, Candy Woolf, Thys Botha, Anton Oosthuizen
    Contributing Companies: O2, The Tipping Point, EmessageX

    STRATEGIC AND INTEGRATED: EMPLOYEE RELATIONSHIP MARKETING (ERM) PROGRAMS

    Gold
    Entrant: Blue Moon Corporate Communications
    Title: Edcon Employer of Choice Campaign
    Client: Edcon
    Person to Receive Award: Michelle Caldeira, DJ Grant
    Team Members: Michelle Caldeira, DJ Grant, Sarah Leftwich, Lucinda Hooley, Vanessa Hilton Barber
    Contributing Companies: The Edcon Communication Team, comprising of HR, Edgards, Jet & CAN reps

    STRATEGIC AND INTEGRATED: NEW MARKET ENTRANT PROGRAMS

    Gold
    Entrant: TRIGGER
    Title: Winston Customer Interface Programme
    Client: Japanese Tobacco International (Winston)
    Person to Receive Award: Gavin Rooke, Roelof van Wyk & the Trigger Team
    Team Members: The Trigger Team

    Gold
    Entrant: CRMWorx
    Title: 100% Amakhosi!
    Client: Kaizer Chiefs
    Person to Receive Award:
    Team Members: Lynette Mollett - Client Services, Michelle Perrow - Blue Print Strategy, Tracy Willaims - Architecture and Implementation Strategy, Phil Southern - Creative, Antoinette Nothling - Hub Management

    Silver
    Entrant: Ogilvy One Worldwide - Cape Town
    Title: M-Web Retention
    Client: M-Web South Africa
    Person to Receive Award: Meghan Whitehead
    Team Members: Meghan Whitehead - Designer, Sue Gibbs - Art Director/Design Head, Tricia Snowball - Executive Creative Director, Kathryn Price - Copywriter/Creative Director, Rosie Hartley - Copywriter
    Contributing Companies: Sharon Heaslegrave - CRM Director

    Bronze
    Entrant: The Tipping Point
    Title: Mazda CRM Programme
    Client: Mazda (Ford Motor Company)
    Person to Receive Award: Nici Stathacopoulos, Sarah Hall
    Team Members: Alan Irvin, Terence MacPhail, Stergios Saltas, Rodney Knight
    Contributing Companies: Grey Worldwide, Mint, Striata

    CRAFT/CREATIVE AWARDS: ART DIRECTION

    Gold
    Entrant: Ogilvy One Owrldwide - Cape Town
    Title: Red Cross Annual Report
    Client: The Red Cross - Western Cape
    Person to Receive Award: Greg Williams
    Team Members: Kathryn Price - Copywriter/Creative Director, Greg Williams - Designer, Tricia Snowball - Executive Creative Director
    Contributing Companies: Bruce Tuck Photography

    CRAFT/CREATIVE AWARDS: COPY

    Gold
    Entrant: Net#work BBDO
    Title: GO TO www.corsalite.co.za NOW!
    Client: General Motors
    Person to Receive Award: Graeme Jenner
    Team Members:
    Contributing Companies: Freq'ncy Audio

    CRAFT/CREATIVE AWARDS: CREATIVE SOLUTIONS

    Gold
    Entrant: The Jupiter Drawing Room (South Africa)
    Title: Stamp
    Client: Kevin's Kustom Tattoos
    Person to Receive Award: Vanessa Norman
    Team Members: Vanessa Norman, Jacques Massardo, Richard Becker

    Gold
    Entrant: Net#work BBDO
    Title: Invisible Ink
    Client: The War Museum
    Person to Receive Award: John Davenport & Philip Ireland
    Team Members: Stuart Walsh
    Contributing Companies: Beith Digital

    Gold
    Entrant: Net#work BBDO
    Title: Stork
    Client: Cotlands
    Person to Receive Award: Angie Batis and Gina King
    Team Members: Angie Batis, Gina King
    Contributing Companies: Dave Hillier @ Shape Interactiev and Flip Hattingh

    Certificate
    Entrant: Hero
    Title: Personal Production Polaroid
    Client: One Step Beyond Production
    Person to Receive Award: Brendan Stein
    Team Members: Brendan Stein, Doug Lockhart, Toni Netzer

    Bronze
    Entrant: The Jupiter Drawing Room (South Africa)
    Title: Noises From The Engine
    Client: Daimler-Chrysler
    Person to Receive Award: Christan Boshoff, Gavin Williams
    Team Members: Christan Boshoff, Gavin Williams, Trudy Miller, Lana de Beer, Liesel Eales
    Contributing Companies: Daimler-Chrysler

    Bronze
    Entrant: LesobaDifference
    Title: BMW Re-Purchase Programme
    Client: BMW South Africa
    Person to Receive Award: Lisa Christopher
    Team Members: Michelle Perrow - Lead Strategist, Gina Ambrose - Marketing Material - Strategis, Tracy Williams - Implementation Strategist, Lisa Christopher - Creative Director, Sue Warring - Copywriter

    Source: All results tables supplied by the Marketing Federation of SA - www.mfsa.co.za.

    About Louise Marsland

    Louise Burgers (previously Marsland) is Founder/Content Director: SOURCE Content Marketing Agency. Louise is a Writer, Publisher, Editor, Content Strategist, Content/Media Trainer. She has written about consumer trends, brands, branding, media, marketing and the advertising communications industry in SA and across Africa, for over 20 years, notably, as previous Africa Editor: Bizcommunity.com; Editor: Bizcommunity Media/Marketing SA; Editor-in-Chief: AdVantage magazine; Editor: Marketing Mix magazine; Editor: Progressive Retailing magazine; Editor: BusinessBrief magazine; Editor: FMCG Files newsletter. Web: www.sourceagency.co.za.
      Related
      More news
      Let's do Biz