Loerie Direct & Effectiveness Awards

It was a fun, low-key evening at the Loerie Direct & Effectiveness Awards - the old Assegai's - with vibrant dance routines on the superbowl stage and on guests' tables, and professionally hosted by personalities, Robin Banks and Ashley Hayden, resplendent in a frothy pink confection.

This is the first time all the marketing and advertising awards are taking place under one mantel at the three-day Loerie Festival, and while undoubtedly, most of the industry is still due to arrive for the main creative awards on Sunday night, or the Loerie Golf Day on Sunday, there is a sense of excitement and build-up, with a festive atmosphere at Sun City, which is experiencing gorgeous summer weather.

Loerie Direct & Effectiveness (Assegai):

MEDIA: DIMENSIONAL MEDIA

Gold
Entrant: Uppe Marketing
Title: Afro Direct Mailer
Client: Daily Sun
Person to Receive Award: Milanie Vosloo
Team Members: Elmarie Wright - Creative Director, Nicky & Kirsty de Wet - Graphic Designers, Eloni Crockart - Production Manager, Annelie van Jaarsveldt - Copywriter, Verona Coetzer & Jethro Muller - DTP

MEDIA: ALTERNATIVE MEDIA

Bronze
Entrant: Yired Ltd
Title: Scamto Audio Dictionary
Client: YFM
Person to Receive Award: Neo Mudaly
Team Members: Onitias Mphela, Mike Penny, Lebo Motsegoa

MEDIA: DIGITAL MEDIA

Gold
Entrant: TRIGGER
Title: Nike Running
Client: Nike SA
Person to Receive Award: Gavin Rooke, Roelof van Wyk & the Trigger Team
Team Members: The Trigger Team

Gold
Entrant: TRIGGER
Title: Winston Customer Interface Programme
Client: Japanese Tobacco International (Winston)
Person to Receive Award: Gavin Rooke, Roelof van Wyk & the Trigger Team
Team Members: The Trigger Team
Contributing Companies: Real Concerts

Gold
Entrant: Conexus
Title: Cargo Cares/Cargo Direct
Client: Cargo Motors
Person to Receive Award: Rosa Orpen
Team Members: Jake Orpen, Jon Salters, Cliffie Scott-Williams, Rhonda Harrison
Contributing Companies: EmessageX, Proactive Insight

Bronze
Entrant: The Tipping Point
Title: eBucks Joyride Campaign Digital Media
Client: eBucks
Person to Receive Award: Mia Papanicolaou
Team Members: Mia Papanicolaou, Candy Woolf, Thys Botha, Nici Stathacopoulos

MEDIA: DIRECT/FLAT MAIL

Gold
Entrant: LesobaDifference
Title: Russells VIP
Client: JDG Trading (Pty) Limited
Person to Receive Award: Lisa Christopher, Tsitsi Dhlamini, Yvonne Purdy
Team Members: Lisa Christopher - Creative Director, Winnifred Knight - Strategist, Phil Southern - Creative Head, Tsitsi Dhlamini - Account Manager
Contributing Companies: Hirt & Carter and Nicor

Silver
Entrant: CRMWorx
Title: Absolue Nuit - Direct Launch
Client: Lancome
Person to Receive Award:
Team Members: Tracy Williams - Startegy and Client Services, Jonathan Sher - Data

MEDIA: MULTIPLE MEDIA

Bronze
Entrant: The Tipping Point
Title: eBucks Joyride Campaign Digital Media
Client: eBucks
Person to Receive Award: Thys Botha, Nici Stathacopoulus, Deon Olivier, Lezanne Human
Team Members: Mia Papanicolaou, Mandy Croucamp, Candy Woolf
Contributing Companies: EmessageX, VerdantPoint, Computer Facilities, Tunleys

Bronze
Entrant: FCBi
Title: FNB Life Start (Students)
Client: First National Bank
Person to Receive Award: Kim Kullman
Team Members: FCB Client Service for FNB, FCB Creative Teams, Hanlie Blaise, Martin Swart
Contributing Companies: Moving Tactics

Bronze
Entrant: Conexus
Title: Cargo Cares
Client: Cargo Motors
Person to Receive Award: Rosa Orpen
Team Members: Jake Orpen, Jon Salters, Rhonda Harrison, Neil de Later
Contributing Companies: EmessageX, Proactive Insight

MEDIA: TELEPHONE MARKETING

Gold
Entrant: AIG Life South Africa Limited
Title: AIG Affinity Card Immediate Upgrade Campaign
Client: N/A
Person to Receive Award: Carel Kotze
Team Members:
Contributing Companies: O'Keeffe and Swartz

MARKETS: AUTOMOTIVE

Gold
Entrant: LesobaDifference
Title: BMW Re-Purchase Programme
Client: BMW South Africa
Person to Receive Award: Lisa Christopher
Team Members: Michelle Perrow - Lead Strategist, Gina Ambrose - Marketing Material - Strategis, Tracy Williams - Implementation Strategist, Lisa Christopher - Creative Director, Sue Warring - Copywriter

MARKETS: COMMUNICATION AND UTILITIES

Gold
Entrant: Ogilvy One Worldwide - Cape Town
Title: M-Web Retention Programme
Client: M-Web South Africa
Person to Receive Award: Meghan Whitehead
Team Members: Meghan Whitehead - Designer, Sue Gibbs - Head of Design, Tricia Snowball - Executive Creative Director, Kathryn Price - Copywriter/Creative Director, Rosie Hartley - Copywriter
Contributing Companies: Sharon Heaslegrave - CRM Director

MARKETS: NON-PROFIT/FUNDRAISING

Silver
Entrant: Saatchi & Saatchi JHB
Title: Mug
Client: South African National Blood Services
Person to Receive Award: Olivia Tesson & Lawrence Katz
Team Members: Olivia Tesson, Lawrence Katz, Rajesh Ranchod, Clive Stewart
Contributing Companies: Saatchi & Saatchi

MARKETS: PUBLISHING

Gold
Entrant: Actions Ambro's
Title: Expose
Client: Institute of Chartered Accountants
Person to Receive Award: Andrew Ambrogioni
Team Members: Bernice van Rooyen, Sarah Peters
Contributing Companies: multiprint

MARKETS: RETAIL AND FMCG

Grand Prix - Gold
Entrant: TRIGGER
Title: Winston Customer Interface Programme
Client: Japanese Tobacco International (Winston)
Person to Receive Award: Gavin Rooke & Roelof van Wyk
Team Members: The Trigger Team

MARKETS: FINANCIAL INSURANCE PRODUCTS

Silver
Entrant: FCB Cape Town
Title: Santam Tourplex
Client: Santam
Person to Receive Award: Glynn Venter
Team Members: Glynn Venter - Creative Director, Lianne Mazzullo - Deputy Creative Director, Jenny van Blerk - Art Director, Jeanne Fouche & Nadja Srdic - Account Director
Contributing Companies: FCB Cape Town

MARKETS: FINANCIAL BANKING PRODUCTS

Gold
Entrant: TRIGGER
Title: FNB Digitag
Client: First National Bank - eDelivery
Person to Receive Award: Gavin Rooke, Roelof van Wyk & the Trigger Team
Team Members: The Trigger Team

Silver
Entrant: The Tipping Point
Title: eBucks Joyride Campaign
Client: eBucks
Person to Receive Award: Nici Stathacopoulos, Deon Oliver, Lezanne Human,, Thys Botha & Mia Papanicolaou
Team Members: Thys Botha, Mandy Croucamp, Mia Papanicolaou, Candy Woolf, Nici Stathacopoulos
Contributing Companies: EmessageX, VerdantPoint, Computer Facilities, Tunleys

STRATEGIC AND INTEGRATED: CUSTOMER RELATIONSHIP MARKETING (CRM) PROGRAMMES

Gold
Entrant: Oscar Tango 121
Title: The Striding Man Society
Client: Johnnie Walker
Person to Receive Award: Don Paul
Team Members: Nian Daniel-Gruber, Annemarie Luck, John Harding
Contributing Companies: Delta Bravo, College of Whisky, Global Vision, Mnemonic, Gravevine Interaction & CSACape

Gold
Entrant: Conexus
Title: Cargo Cares
Client: Cargo Motors
Person to Receive Award: Rosa Orpen
Team Members: Jake Orpen, Jon Salters, Rhonda Harrison, Neil de Later, Cliffie Scott-Williams
Contributing Companies: EmessageX, ProactiveInsight

Gold
Entrant: TRIGGER
Title: Nike Running
Client: Nike SA
Person to Receive Award: Gavin Rooke, Roelof van Wyk & the Trigger Team
Team Members: confidential

BronzePrize - Silver
Entrant: Oscar Tango 121
Title: The Captain's Mates
Client: Captain Morgan Black Label Dark Rum
Person to Receive Award: Don Paul
Team Members: Nina Daniel, Annemarie Luck, John Harding
Contributing Companies: Delta Bravo, College of Whisky, Global Vision, Mnemonic & Grapevine Interaction

Bronze
Entrant: LesobaDifference
Title: BMW Re-Purchase Programme
Client: BMW South Africa
Person to Receive Award: Lisa Christopher
Team Members: Michelle Perrow - Lead Strategist, Gina Ambrose - Marketing Material - Strategis, Tracy Williams - Implementation Strategist, Lisa Christopher - Creative Director, Sue Warring - Copywriter

STRATEGIC AND INTEGRATED: CURRENCY/REWARD PROGRAMS

Gold
Entrant: The Tipping Point
Title: eBucks - The Rewards Programme
Client: eBucks
Person to Receive Award: Lezanne Human, Deon Olivier, Nici Stathacopoulos,, Thys Botha & Mia Papanicolaou
Team Members: Mia Papanicolaou, Candy Woolf, Thys Botha, Anton Oosthuizen
Contributing Companies: O2, The Tipping Point, EmessageX

STRATEGIC AND INTEGRATED: EMPLOYEE RELATIONSHIP MARKETING (ERM) PROGRAMS

Gold
Entrant: Blue Moon Corporate Communications
Title: Edcon Employer of Choice Campaign
Client: Edcon
Person to Receive Award: Michelle Caldeira, DJ Grant
Team Members: Michelle Caldeira, DJ Grant, Sarah Leftwich, Lucinda Hooley, Vanessa Hilton Barber
Contributing Companies: The Edcon Communication Team, comprising of HR, Edgards, Jet & CAN reps

STRATEGIC AND INTEGRATED: NEW MARKET ENTRANT PROGRAMS

Gold
Entrant: TRIGGER
Title: Winston Customer Interface Programme
Client: Japanese Tobacco International (Winston)
Person to Receive Award: Gavin Rooke, Roelof van Wyk & the Trigger Team
Team Members: The Trigger Team

Gold
Entrant: CRMWorx
Title: 100% Amakhosi!
Client: Kaizer Chiefs
Person to Receive Award:
Team Members: Lynette Mollett - Client Services, Michelle Perrow - Blue Print Strategy, Tracy Willaims - Architecture and Implementation Strategy, Phil Southern - Creative, Antoinette Nothling - Hub Management

Silver
Entrant: Ogilvy One Worldwide - Cape Town
Title: M-Web Retention
Client: M-Web South Africa
Person to Receive Award: Meghan Whitehead
Team Members: Meghan Whitehead - Designer, Sue Gibbs - Art Director/Design Head, Tricia Snowball - Executive Creative Director, Kathryn Price - Copywriter/Creative Director, Rosie Hartley - Copywriter
Contributing Companies: Sharon Heaslegrave - CRM Director

Bronze
Entrant: The Tipping Point
Title: Mazda CRM Programme
Client: Mazda (Ford Motor Company)
Person to Receive Award: Nici Stathacopoulos, Sarah Hall
Team Members: Alan Irvin, Terence MacPhail, Stergios Saltas, Rodney Knight
Contributing Companies: Grey Worldwide, Mint, Striata

CRAFT/CREATIVE AWARDS: ART DIRECTION

Gold
Entrant: Ogilvy One Owrldwide - Cape Town
Title: Red Cross Annual Report
Client: The Red Cross - Western Cape
Person to Receive Award: Greg Williams
Team Members: Kathryn Price - Copywriter/Creative Director, Greg Williams - Designer, Tricia Snowball - Executive Creative Director
Contributing Companies: Bruce Tuck Photography

CRAFT/CREATIVE AWARDS: COPY

Gold
Entrant: Net#work BBDO
Title: GO TO www.corsalite.co.za NOW!
Client: General Motors
Person to Receive Award: Graeme Jenner
Team Members:
Contributing Companies: Freq'ncy Audio

CRAFT/CREATIVE AWARDS: CREATIVE SOLUTIONS

Gold
Entrant: The Jupiter Drawing Room (South Africa)
Title: Stamp
Client: Kevin's Kustom Tattoos
Person to Receive Award: Vanessa Norman
Team Members: Vanessa Norman, Jacques Massardo, Richard Becker

Gold
Entrant: Net#work BBDO
Title: Invisible Ink
Client: The War Museum
Person to Receive Award: John Davenport & Philip Ireland
Team Members: Stuart Walsh
Contributing Companies: Beith Digital

Gold
Entrant: Net#work BBDO
Title: Stork
Client: Cotlands
Person to Receive Award: Angie Batis and Gina King
Team Members: Angie Batis, Gina King
Contributing Companies: Dave Hillier @ Shape Interactiev and Flip Hattingh

Certificate
Entrant: Hero
Title: Personal Production Polaroid
Client: One Step Beyond Production
Person to Receive Award: Brendan Stein
Team Members: Brendan Stein, Doug Lockhart, Toni Netzer

Bronze
Entrant: The Jupiter Drawing Room (South Africa)
Title: Noises From The Engine
Client: Daimler-Chrysler
Person to Receive Award: Christan Boshoff, Gavin Williams
Team Members: Christan Boshoff, Gavin Williams, Trudy Miller, Lana de Beer, Liesel Eales
Contributing Companies: Daimler-Chrysler

Bronze
Entrant: LesobaDifference
Title: BMW Re-Purchase Programme
Client: BMW South Africa
Person to Receive Award: Lisa Christopher
Team Members: Michelle Perrow - Lead Strategist, Gina Ambrose - Marketing Material - Strategis, Tracy Williams - Implementation Strategist, Lisa Christopher - Creative Director, Sue Warring - Copywriter

Source: All results tables supplied by the Marketing Federation of SA - www.mfsa.co.za.