All the sponsors of Loeries 2004

"Executive Business Leaders Programme is closely aligned with Eskom's strategic objectives to attract energy intensive businesses to South Africa, and to export Eskom expertise and products into Africa," says Zahn Matthee at Eskom.

"At Eskom we believe there is an energy in each of us. A collective energy that, when harnessed, will move South Africa further than it has ever been before - towards a future of shared prosperity; a future that shines with opportunity for all.

"In sponsoring ExecutiveBusiness Leaders Programme, our aim is to consolidate the energies of marketing executives in South Africa, and Eskom supports this because we believe that with energy, anything is possible."

"Media24 has been a sponsor of the Loerie Awards for the past three years, and in sponsoring this award, it is our aim to pay tribute to marketing excellence and to align ourselves with the marketers of tomorrow," says Lutfia Vayej, Communications Executive at Media24.

"As an organization our success depends to a large extent on the advertising industry. Our involvement in sponsoring the Loerie Advertising Awards is thus partly a thank you to the industry for supporting us," says Enzo Scarcella, marketing director at Mnet.

"We have been a major sponsor for the past 5 years, and we are very happy to once again be involved with a top event such as the Loeries."

"A powerful brand message is central to the success of any organization, and this can only be achieved through integrated, consistent marketing and advertising campaigns, resulting in a sound understanding of what a company believes and stands for, amongst key target audiences," says Xoliswa Ndungane, senior manager of brand at MTN.

"MTN is passionate about marketing communications and appreciates the role that the Loeries play in elevating the standard of advertising communication in South Africa."

"Direct mail is a strong medium that has been combined successfully with other media in different promotional campaigns. The South African Post Office has made it its responsibility to promote this medium (via its Direct Mail Centre in Midrand), by educating and assisting organisations in using it as part of their marketing and advertising campaigns.

"We are therefore proud to be associated with the kind of award (Loerie Direct and Effectiveness Award) that touches on the essence of our business and recognises exceptional work, particularly in the field of direct mail", says Martie Gilchrist, Communication manager at the South African Post Office.

The Loerie Festival will also be empowered by the participation of the Department of Trade and Industry.

For more information on the Loerie Festival and the sponsors go to www.loeriefestival.com.