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King James takes Cape Union Mart onto TV

Cape Union Mart's first ever TV campaign will flight this week. Created by King James, the six ads illustrate how Cape Union Mart uses nature to inspire their product innovations.

15 Nov 2004

Some of the amazing wildlife footage includes two monkeys kissing passionately to advertise a two-person tent and double sleeping bag, while shots of rhinos with birds hitching a ride on their backs, promotes Cape Union Mart's wide range of backpacks.

"Cape Union Mart needed to evolve their brand and our new TV and print campaign positions them strongly as the definitive outdoor store," said Group MD, James Barty.

Running until December, the ads can be viewed on SABC2 and SABC3.