Cape Union Mart's first ever TV campaign will flight this week. Created by King James, the six ads illustrate how Cape Union Mart uses nature to inspire their product innovations.
Some of the amazing wildlife footage includes two monkeys kissing passionately to advertise a two-person tent and double sleeping bag, while shots of rhinos with birds hitching a ride on their backs, promotes Cape Union Mart's wide range of backpacks.
Related
Cape Union Mart and pro-Palestine activists gear up for court battle
Matthew Hirsch and Daniel Steyn 11 Aug 2025
Top stories
LegalCompetition Appeal Court revokes Lewis' right to intervene in Pepkor-Shoprite merger
Richard James Bryce and Vega De Vries 1 hour
HR & ManagementMisconduct vs incapacity: Navigating workplace alcoholism
Bradley Workman-Davies, Nasheetah Smith, and Isabella Keeves 2 hours
More news
ESG & Sustainability
Mark Shuttleworth donates $1m to save the world’s largest flying bird
John Cooper 7 hours
Marketing & Media
Open Chair's Friends in High Places connects emerging talent with women leaders
9 hours
Marketing & Media
Honoris South Africa students shine at the 2025 Loeries Awards
Bullion PR & Communication 7 hours
Legal
Hidden cost of tariff increases: Rise in counterfeit goods
Jason Gavender and Jarred West 6 hours
Entrepreneurship
The hustle myth is broken: SA entrepreneurs need emotional intelligence, not burnout
Alex de Bruyn 4 hours
HR & Management
Employment equity overhaul: Key steps to meeting January 2026 targets
Dhevarsha Ramjettan 8 hours
Education
Special schools closed in KwaZulu-Natal after education department fails to pay subsidies
Tsoanelo Sefoloko 8 hours
Logistics & Transport
DHL Group rolls out €300m investment to strengthen Africa’s trade networks
9 hours
