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Marketing & MediaCMOs must bridge the gap between the spreadsheet and the story… or become extinct
Pieter Geyser 3 days
Emirates goes behind the scenes for International Women's Day
In celebration of International Women's Day (8 March), Emirates went behind the scenes to showcase its diversity and the integral operational and technical roles its female employees play across various Emirates business units.
Image Supplied
The video shows Emirates' female employees carrying out all key activities for the operation of flight EK 225 from Dubai to San Francisco. In addition to the flight crew, an all-women team worked on all ‘above wing’ and ‘below wing’ activities in the lead up to flight departure.
This included women in roles spanning customer service in the airport such as the passenger duty service manager; ramp operations monitored by the ramp duty controller and ramp operations team leader; technical services carried out by licensed aircraft engineers and technicians; and a myriad of other roles within the flight dispatch, aircraft appearance, crew operations, catering and security teams.
A team of over 75 women from more than 25 nationalities worked on the flight, mirroring the overall diversity within the Emirates Group which employs staff from over 160 nationalities.
