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In a characteristic section at the end of the video, Rowan Atkinson comically fumbles around his seat for loose change to place in a Flying Start envelope - which are available to customers on flights to enable them to make donations to Comic Relief.
“It’s extremely important to us that customers engage with our safety video, and involving some of the nation’s most well-known personalities has given us the chance to create something fun that we hope people will watch from start to finish - and remember,” said Alex Cruz, British Airways’ chairman and CEO.
“We’ve worked with Comic Relief since 2010 and our customers have already helped us generate £16.5m for great causes. We hope the new video will enable us to exceed our goal of raising £20m by 2020,” continued Cruz.