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2018 Grand Clios revealed

The 2018 Clio Awards revealed its Grand Clio winners on Wednesday, 3 October.
Screengrab from Apple "Welcome Home" ad.
Screengrab from Apple "Welcome Home" ad.

While the gold, silver, bronze and shortlist honourees were unveiled last month, last week was all about the Grand Clio winners – the work honoured as best in class for each of the disciplines.

There were 12 Grand Clios handed out in all – 10 in the traditional Clio Awards program, and two as part of Clio Music. Australian Host/Havas led agency winners with two Grand Clios for Paulau Pledge.

Grand Clio Winners 2018

Direct Grand Clio and Innovation Grand Clio

Palau Legacy Project: Palau Pledge, Host/Havas.

Film Grand Clio

Apple: Welcome Home, TBWA\Media Arts Lab.

Digital/Mobile Grand Clio

Skittles: Exclusive the Rainbow, DDB Chicago.

Integrated Campaign Grand Clio

Marmite: Gene Test, adam&eveDDB.

Print Grand Clio

Ikea: Ikea Pee Ad, Agency: Åkestam Holst.

Out of Home Grand Clio

Edeka: The Most German Supermarket, Jung von Matt.

Branded Entertainment Grand Clio

Montefiore: Corazon, Serial Pictures.

Partnerships and Collaborations Grand Clio

AIG: Pride Jersey, TBWA\Hakuhodo.

Audio Grand Clio

Times/News UK and Ireland: JFKunsilenced, Rothco/Accenture Interactive.

Grand Clio Music: Use of Music

Wendy’s: webeefin? VML.

Grand Clio Music: Music Marketing

Visionary Music Group/Def Jam Recordings for National Suicide Prevention Lifeline: “1-800-273-8255”, Logic featuring Alessia Cara and Khalid.

Click here for more about what the judges had to say about the work.

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