#NewCampaign: $15m Emirates campaign opens up a world of good times
#NewCampaign: $15m Emirates campaign opens up a world of good times

Emirates has launched a $15m campaign, running in key markets around the world since 15 October, to inspire travel and promote the airline's network of global destinations, including its home and hub, Dubai.

By Cari Coetzee 2 hours ago

Keith Dilkes.
Four things this packaging company teaches us about Africa's consumer goods industry

The consumer-facing sector has been pivotal to Africa's growth story, with McKinsey & Company estimating it accounted for almost 50% of GDP expansion between 2010 and 2014. But recent years have seen a combination of low commodity prices and droughts dampen the prospects of many countries, leading some to question whether the continent still holds promise for consumer brands.

By Jaco Maritz 3 hours ago

#ShopperMarketing: The current and future state of retail
#ShopperMarketing: The current and future state of retail

You would be hard-pressed to open a newspaper or business publication without stumbling upon an article on the current state of retail. The South African retail landscape has been under a lot of pressure for some time now and whilst 80% are blaming the economy for this downturn in trading; on the other side of the spectrum, however, there are others that continue to grow year-on-year, whilst painting healthy margins, as well as gaining valuable market share from those that continue to do exactly the same as they have always done.

By Dave Nemeth 4 hours ago

#ShopperMarketing: Consumers consider brands for just 10 seconds in store
#ShopperMarketing: Consumers consider brands for just 10 seconds in store

Ten seconds. That's all the attention a consumer will give your brand in a supermarket environment before considering a purchase. If they're shopping online, you may get lucky and have a whole 15 seconds. This is according to a study by the EBI.

By Gill Randall 4 hours ago

Paul Fokam and Gervais Djondo at AfroChampions Club launch.
Africa's CEOs promote growth and development on the continent

LAGOS, Nigeria - Former South African President Thabo Mbeki, former Nigerian President Olusegun Obasanjo, and Dangote Group CEO Aliko Dangote, brought together the CEOs from 13 different African countries at a successful inaugural meeting in Lagos of the "AfroChampions Club" to foster Africa's growth and development.

23 hours ago

Understanding the brands of the future in Africa
Understanding the brands of the future in Africa

Trend forecasting is becoming increasingly important for creative industries, and South African and African businesses are no exception. Succeeding at trend forecasting can define a brand's performance in the market place.

1 day ago

#ShopperMarketing: eCommerce not a quick-fix for retail
#ShopperMarketing: eCommerce not a quick-fix for retail

As consumers spend increasing amounts of time online, retailers are scrambling to beef up their e-commerce platforms. However, an online presence doesn't guarantee business success and should be undertaken with prudence.

By Bradley Elliott 1 day ago

Gateway 'Out the Box' shopper promotion.
#ShopperMarketing: Case study - Gateway Theatre of Shopping

Sales promotions and events is one of the toughest categories to crack in the Footprint Marketing Awards, even more so when you're an independent retailer in one of the biggest malls in the country, competing against more than 390 national and international brands.

1 day ago

Stefan Abro.
#ShopperMarketing: A winning omni-channel approach

Effective engagement with today's shopper is a constant challenge considering that they have numerous avenues to research products and brands before making a decision. But, it can be done, and numerous retailers are getting it right.

By Stefan Abro 1 day ago

Charlene Olivier.
#ShopperMarketing: Nobody cares about shopper marketing

This is not a "woe-is-me" article. It's a petition for the ignored middle child. Traditional advertising is the older brother who protects his siblings, but otherwise doesn't have time for them. Social media and digital are the babies - full of energy, while getting all the attention. Shame, shopper marketing is left to its own devices.

By Charlene Olivier 1 day ago

Africa Code Week 2017.
Africa Code Week launches in Tanzania

With half a million young Africans engaged over the past two years, 15 governments and over 100 partners on board already, Africa Code Week speaks volumes on the importance and impact of public-private partnerships in the digital age.

1 day ago

The power of consumer insights (combined with woke strategy and creative)
The power of consumer insights (combined with woke strategy and creative)

Never has it been so evident to acknowledge and value the power of consumer insights in 2017. The world is in a constant state of flux, continuous evolution and so too are we as consumers in how we do things, what we stand for and how we share experiences. Therefore, marketing is a shot in the dark without great insights and I would like to believe that any seasoned marketer knows this.

By Thomas Sepheka 20 Oct 2017

Learn how to develop animated TV series for global distribution
Learn how to develop animated TV series for global distribution

Triggerfish is hosting a free webinar to help animators and storytellers across Africa to develop TV series for worldwide distribution. “African animation is at a tipping point,” says Triggerfish CEO Stuart Forrest.

20 Oct 2017