Jonathan Darker | [Human Resources & Management] Social Media In The Workplace |
f m | [IT & Telecommunications] bringing potential work to live by using the right tools and not cracked software or other artificial programs ;-) |
MARKETING & MEDIA What will be shaping brands, the world in 2013?[Stephanie Houslay] Making predictions in a world that moves as quickly as the one we live in today is brave and perhaps even a little foolish. But based on the way the world evolved last year, here are a few trends I expect to play out in 2013 and beyond. At the centre of these trends is the way that technology is giving the consumer more power to shape brands than ever before. | |
MARKETING & MEDIA Online advertising is not just for clicks[Attila Bernariusz] Web advertising sales teams that have focused exclusively on click-through rates as the major metric for success in online display advertising have done harm to the digital publishing industry. | |
MARKETING & MEDIA 2013 customer experience forecast[Chantel Botha] I take out my crystal ball, as any good consultant is required to do at times, and venture to make some predictions for what customer experience challenges and trends I think brands will face this year. | |
LIFESTYLE & ENTERTAINMENT Wreck it Ralph[Daniel Dercksen] Imagine living in a video game in one of many video arcades where fun and adventure rules and everything is possible. It's just a pity that the sum total of your existence is scrupulously proscribed by the Big Brother of cyberspace and manipulated by the contending fingers of heated rivals and over-eager video game junkies. Yes, being the iconic moral fibre of video games is hard work, even if you are the villain or anti-hero. | |
LIFESTYLE & ENTERTAINMENT Flawless Argo[Daniel Dercksen] Malicious reality and redundant fear can easily imprison us, but as Argo shows, it's the fantasy of our imagination and unwavering optimism that can set us free and resolve unthinkable dilemmas. | |
MARKETING & MEDIA Attacking traditional media is not the way to sell digital marketing[Melody Maker] For years, digital agencies and publishers have tried to sell the value of their medium by attacking traditional media such as television, print and outdoor. These old-fashioned channels are outdated, we are told; they are irrelevant and taking their last breaths of life in a market that is shifting over to digital platforms. | |
MARKETING & MEDIA Catch a wake-up![Harry Herber] The one thing that's certain when talking about anything relating to media is that if you have three people involved in the discussion, you'll get three opinions. Not only three opinions, but, indeed, three opinions that can be objectively rationalised and supported with defined case studies that empirically prove each case. | |
MARKETING & MEDIA [2013 trends] Malls set to 'mobilise' consumers like never before[Doug Mayne] All early indicators seem to confirm that December 2012 was a relatively good year for the mall environment. Certainly not a 'shoot the lights out' result but stable, single digit growth nonetheless. The point now is what 2013 holds in store for us. Here are a few key trends which I think are relevant... | |
LIFESTYLE & ENTERTAINMENT Rob van Vuuren and the Three Little Pigs[Eugene Yiga] Who's afraid of the big bad wolf? Certainly not Rob van Vuuren, co-writer and co-star of Three Little Pigs, a production described as a cross between Animal Farm and Reservoir Dogs. He chats to us about the concept, preparing for his role, and what's next for this gritty play. | |
MARKETING & MEDIA [2013 trends] How to metamorphasise mobile marketing this year[Kevin Bassett] "Content, context and customer proclivity" will be the mantra that drives this year's marketing metamorphosis in the arena of mobile technology. I believe that we will see a year of repositioning - of un-automate, de-campaign and game-play - but also of tighten, regulate and measure. In short, 2013 will see the 'mobile moth' turn into a butterfly. | |
MARKETING & MEDIA It's 2018: What does your brand experience look like?[Mbali Ndandani] Every business worth its salt has a three, five, or even ten-year strategy. This would typically include growth targets, market share, product innovations etc. It's a sign of a forward thinking business and fills shareholders with confidence that their hard-earned cash will be exponentially greater. | |
LIFESTYLE & ENTERTAINMENT The year that was: the hard men[Charles Siboto] Now that we're reaching the end of January my brain is finally accepting that it's a new year and I don't put down 2012 at the end of everything I have to date anymore. This, of course, means that it's as good a time as any to look back at the year that was and smile at how many great movies were released (it truly was a great 2012 at the movies) and to look forward to what 2013's going to look like in terms of cinema. | |
MARKETING & MEDIA [2013 trends] It's not trends that matter; it's the traits marketers need![Thomas Oosthuizen] I like the number 13. Like with most other things, it is what we do with it that matters. Great companies never use the excuse of prevailing trends as a reason for them not to perform. They just leverage the circumstances better than their rivals. So, while economists will contemplate economic and social conditions in 2013, it is what we as marketers do that matters. | |
Jonathan Darker | [Education & Training] The difference between Management and Leadership |
AUTOMOTIVE Four things to consider before applying for a car loan with bad credit[Joy M] Applying for a car loan while confronting your bad credit history seems an unlikely financial mix. However, prevailing market condition, along with careful review of credit history and financial options make the task not only easier but also highly possible. | |
MARKETING & MEDIA FNB stanza firm after ad uproar[Rod Baker] NEWSWATCH: FNB has bounced back following its tiff with the ANC over its recent 'You Can Help' advertising campaign with full-page adverts in a number of national newspapers. The adverts are written to look like poetry, reports iafrica.com. | |
Jonathan Kruger | [Marketing & Media] looking for work in advertising as well as coding work (java, j2me and others) |
Yolande Du Preez | [Marketing & Media] Cezanne Visser's,aka Advocate Barbie, application to have her sentence converted to correctional supervision has been denied. Do you think she is ready to spend the rest of her sentence outside jail? |