Community activity

  • Allison Rizzo Some of these are simple and easily obtainable ingredients created a profile
    2 hours, 1 minutes ago
  • Marietjie Maritz Instructional Designer at Synchronized potential created a profile
    11 hours, 41 minutes ago
  • Celeste Batey Technology is vital in today's business environment. created a profile
    12 hours, 19 minutes ago
  • Trendz Print Media Ashleigh Trendz created a profile
    16 hours, 14 minutes ago
  • Gosmic Designs Website development and Graphic Designs at Gosmic Designs created a profile
    16 hours, 51 minutes ago
  • kiwinice 554 Netball Coach at Na created a profile
    17 hours, 14 minutes ago
More activity|Industry wall|My newsfeed

Profile

Chantel Botha is a Management Consultant specialising in Customer Experience strategy, transformation and measurement.
Read more
Does the digital customer experience demand breaking old rules?

So many corporates I have worked with fear the world of digital and social media. Not because it is hugely complex, but more because it is unknown and unpredictable and forces people to be resilient and adapt to change much more quickly.

By Chantel Botha 28 Mar 2013 06:20

Avoid "one-night stand" marketing campaigns

Why are some companies just better at advertising when all of them have access to the same resources, budget and agencies? And why is it that some award-winning marketing campaigns just don't deliver the return on investment for which the brand had hoped?

By Chantel Botha 17 Mar 2013 08:00

Rules of the new conversation economy

In mass media the conversation has mostly been one-sided, loud, condescending and sometimes even quite dictatorial... of marketers and brands telling consumers what they need and why and what would be a reasonable price to pay to satisfy the need.

By Chantel Botha 2 Mar 2013 06:06

2013 customer experience forecast

I take out my crystal ball, as any good consultant is required to do at times, and venture to make some predictions for what customer experience challenges and trends I think brands will face this year.

By Chantel Botha 30 Jan 2013 06:18

Next >