Mobile, Millennials and Loeries expectations - 15 Aug 2016[Leigh Andrews] Loeries® Creative Week™ Durban 2016 has officially begun, with judging underway and most attendees arriving over the next few days. I caught up with a few of the industry's top creative minds to find out what they're most excited about - the winning work, the weather, the DStv Seminar of Creativity, and the networking opportunities all featured strongly on their scorecards. I dug even further beneath the surface with several of this year's Digital & Interactive category judges, who spilled the beans on what they're actually looking for from the entries, as well as the biggest trends they predict from the digital/interactive work in 2016. read more Creativity and clever marketing this #WomensMonth - 8 Aug 2016[Leigh Andrews] Interbrand identified the global 'Breakthrough Brands' disrupting markets last week, and Louise Marsland explains key findings from the report in the 'Age of You' as well as the two African brands that feature in it. Well done to M-Pesa and Tuluntulu! Still on the topic of getting your brand out there in these ever-more-complex times, Johan Hanekom explains how to turn around any struggling business - "innovate or evaporate" and remember the customer is king... Maria Berrios-Carter offers further food for thought by explaining how certain stores have been doing just this - making the customer king - by cleverly marketing to parents through their kids. read more August is #WomensMonth and #LoeriesMonth on Biz! - 1 Aug 2016[Leigh Andrews] The week begins with a review of the May and June 2016 winners of the Creative Circle Awards. Well done to all, for continuously producing work that inspires and reinvents the industry's thinking! Speaking of creative inspiration, it's #LoeriesMonth at last! As a result, I went #BehindtheSelfie with Loeries committee member and ECD of Sw!tch, Gaby de Abreu, Brand Council South Africa (BCSA). read more Industry discrimination in the spotlight - 25 Jul 2016[Leigh Andrews] We lead with the IAB SA's exclusive new report on the digital salary survey, conducted in partnership with Millward Brown. It includes a downloadable PDF full of never-before-seen SA-specific digital specialist benchmarking detail to click through. When we talk salaries, the topic of discrimination isn't far behind. read more Tribute to a PR leader - 18 Jul 2016[Leigh Andrews] We start off by paying tribute to Ruth Golembo, who sadly passed away on 14 July. The PR expert and former business journalist owned Lange 360 Strategic Communications, which joined Meropa Communications last year. read more Creatively changing human behaviour, for good - 11 Jul 2016[Leigh Andrews] In this week's #TRENDING column, Louise Marsland looks at how creatives can lead us to a circular economy. As advertising agencies are "experts at changing human behaviour," she writes that we need them to sell the concept of reducing waste and creating economic sustainability for brands to marketers. Keeping the focus on creatives, we also go inside the New York Festivals' Midas Awards with Deb Ryan, executive director of the awards that celebrate the global best in financial advertising, now in their 15th year. Beverley Klein chats to Newsmaker Alexis Beckett, newly promoted ECD at 140 BBDO after eight years at the agency. read more Insights from those in the mobile content know - 4 Jul 2016[Leigh Andrews] We start off with a reminder to book your spot for the Bizcommunity Cannes Lions Case Studies 2016, to be presented by our reporter-on-the-ground Ann Nurock, in both Cape Town and Johannesburg this month. Click here for all the info you need on venues, dates, times and prices. Keeping the focus on all things new, Beverley Klein chats to this week's Newsmaker, Jacquie Myburgh Chemaly, about her core strategy for her new position as editor-in-chief of Business Day Wanted at Times Media. read more All the #CannesLions 2016 winners! - 27 Jun 2016[Leigh Andrews] The Cannes Lions Festival of Creativity may be over for 2016 (click here for SA's top performing agencies and to view all the winning work), but we still have a stack of exclusive content coming through, mainly based on innovation and inspiration drawn from the talks and award night themes. One of these is the importance of agency culture, which roving reporter Ann Nurock discussed with FCB Worldwide CEO Carter Murray. read more Get your Cannes Lions 2016 fix! - 20 Jun 2016[Leigh Andrews] #CannesLions2016 kicked off this weekend and we have lots of related news for you. Catch up with the nine South African jurors to find out what they're most looking forward to from this year's Festival of Creativity, follow mobile judge Emma Carpenter's digital diary of her Cannes experience and keep an eye out for lots of exclusive interviews and on-the-ground reportage from Ann Nurock. read more Ignore social media marketing at your brand’s peril… - 13 Jun 2016[Leigh Andrews] This week, Thabiso Moloi lets us in on the best kept marketing secret most brands and marketers aren't aware of. Hint: It's about looking beyond the obvious Twitter and Facebook profiles and replicating those marketing efforts across YouTube, Instagram and influencer marketing. Roane Swindon also offers four sales tips to help you land that important sale, with a reminder that sometimes it's best to go back to basics, such as tapping into your target market's emotions and selling them an experience. read more International business lessons with local impact - 6 Jun 2016[Leigh Andrews] We start with international coverage by Daniel Munslow on the recent 2016 World PR Forum Summit. He shares a lesson in cross-cultural communication, one of the most talked about subjects for global communication professionals as they continue to face the challenges associated with communicating with large, geographically spread audiences. I also go Behind the Loeries with Virginia Hollis. read more Shopper marketing and social employees - 30 May 2016[Leigh Andrews] Today sees the launch of our special focus feature on shopper marketing, edited and curated by Louise Marsland. Expect a week of exclusive, must-read content on how technology is changing how people shop as well as how digital signage will transform the retail environment. Charlie Stewart shares a summary of the talk he presented at last week's Marketing Indaba 2016 in Cape Town on how quality content can seal the B2B deal, derived from Business to Business Marketing: A Step by Step Guide, written by Stewart and Mark Eardley and published by Penguin in early 2016. Still on the business-transformative power of all things digital, Roane Swindon explains using social media to advertise across the three main platforms of Twitter, Facebook and Instagram. read more That social media marketing influence - 23 May 2016[Leigh Andrews] This week we touch on the latest social media marketing trends, their potential impact on your personal relationships, the potential advertising impact of the SABC's new local music radio mandate and how to get out of a creative rut... Firstly, Chiara di Rago explains why you should care about influencer marketing - the key reason being that real people make your brand the talking point of their conversations, in an engaging and credible way. Switching to a topic that dominated social media last week, Rose Setshoge explores just how commercial the new SABC radio '90% local music' mandate is, especially as all 18 stations are required to stick to the quota policy, which may end up in a loss of individual station flavour that impacts on advertising spread. Aimeé Serrão says there are always two sides of the same coin when it comes to social media, particularly when it starts affecting personal relationships. Lastly, with Loeries® Creative WeekTM Durban looming ever closer, we have a creative conversation with communication design category jury president on her best way to get out of a creativity rut as well as what we can do to tip the gender balance scales in advertising. Important industry reads to get you off to a motivated week! read more Design show wins and clever mind tricks - 16 May 2016[Leigh Andrews] We kick off this week's coverage with the final winners' list from One Show 2016, which adds eight more pencils in the film and radio categories to South African agencies' stash. Click here if you missed the first award night results earlier this week. Ann Nurock also exclusively chatted to the team from OpenCo that took home Bronze, Silver and Gold Pencils at the One Show Awards for their print and design work for client Apartheid Museum. read more Creative diversity and long-form journalism - 9 May 2016[Leigh Andrews] We have lift off! The One Show 2016's creative week runs from today, 9 to 13 May, and we'll have live tweets and exclusive coverage on the ground from our roving reporter Ann Nurock. But more than merely celebrating the creative work that's had the most resonance around the world, the One Show is set to also deepen SA's diversity drive thanks to the local boot camps coming to Cape Town and Johannesburg soon. read more |
