Ignore social media marketing at your brand’s peril… - 13 Jun 2016

This week, Thabiso Moloi lets us in on the best kept marketing secret most brands and marketers aren't aware of. Hint: It's about looking beyond the obvious Twitter and Facebook profiles and replicating those marketing efforts across YouTube, Instagram and influencer marketing.

Roane Swindon also offers four sales tips to help you land that important sale, with a reminder that sometimes it's best to go back to basics, such as tapping into your target market's emotions and selling them an experience.

Fittingly, Beverley Klein finds out more about this week's NewsMaker, Hannes Prinsloo - he's the country representative for mobile phone app Shazam, which connects users and artists across myriad channels - and now advertisers too, through their new 'Shazam for Brands' offering.

Danette Breitenbach looks into 'satisfying the curious', based on Discovery Networks' recent undertaking into why people watch non-fiction at all, particularly in today's time-strapped world where distraction lies around every corner, on every screen.

Lastly, with our focus still on #YouthMonth, Student Village also offers five reasons SnapChat is booming with SA's youth and I find out what makes Loeries CEO Andrew Human tick, with just a few weeks to go until Loeries ^® Creative Week ^TM 2016...