Shopper marketing and social employees - 30 May 2016

Today sees the launch of our special focus feature on shopper marketing, edited and curated by Louise Marsland. Expect a week of exclusive, must-read content on how technology is changing how people shop as well as how digital signage will transform the retail environment.

Charlie Stewart shares a summary of the talk he presented at last week's Marketing Indaba 2016 in Cape Town on how quality content can seal the B2B deal, derived from Business to Business Marketing: A Step by Step Guide, written by Stewart and Mark Eardley and published by Penguin in early 2016.

Still on the business-transformative power of all things digital, Roane Swindon explains using social media to advertise across the three main platforms of Twitter, Facebook and Instagram.

You can also read through my 'creative conversation' with Bridget Jung, currently digital creative director at Marcel Sydney and jury panel leader for the Loeries' digital category for 2016. She elaborates on the need to shift gender equality from a hot topic to actionable business decisions.

Pasqua Heard also provides feedback on Native VML's recent talk on nurturing employees as your brand's biggest advocates by keeping them engaged at the executive level, particularly when hiring millennials.

Happy business reading!