Creatively changing human behaviour, for good - 11 Jul 2016

In this week's #TRENDING column, Louise Marsland looks at how creatives can lead us to a circular economy. As advertising agencies are "experts at changing human behaviour," she writes that we need them to sell the concept of reducing waste and creating economic sustainability for brands to marketers.

Keeping the focus on creatives, we also go inside the New York Festivals' Midas Awards with Deb Ryan, executive director of the awards that celebrate the global best in financial advertising, now in their 15th year.

Beverley Klein chats to Newsmaker Alexis Beckett, newly promoted ECD at 140 BBDO after eight years at the agency. He speaks of current business trends, noting that there's almost a "democratisation of creativity' at the moment and the importance of being a good listener not only to colleagues and clients, but also to the world around you.

I also explore the difficulty of trusting supposed eyewitness accounts sourced from social media and share a few ways to verify photos and videos sourced online really are 'breaking news'.

Lastly, our #CannesLions 2016 coverage is finally done and dusted, with roving reporter Ann Nurock sharing key insights on the Media@SAfm radio show with host Ashraf Garda on Sunday, 3 July. Click here if you missed the interview, and here if you're still hoping to get your hands on a ticket to Nurock's exclusive Case Studies for Cannes feedback sessions. We'll see you there!