Creative diversity and long-form journalism - 9 May 2016By Leigh Andrews
We also take a deeper look at where long-form journalism now lives - on mobile. Yes, it's true - a Pew Research Centre study from late last week contradicts the widely held belief that people's attention spans for news articles decrease when they read articles longer than 1,000 words on their smartphones. Someone who's aware of this as well as other marketing and media trends is Andrea Quaye, marketing director of the South African Breweries (SAB) and member of the Loeries committee. With the Loeries just a few months away, we found out who she thinks is getting it right in the industry as well as what we'd find if we were to scroll through her smartphone... | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 15 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
We have lift off! The One Show 2016's creative week runs from today, 9 to 13 May, and we'll have live tweets and exclusive coverage on the ground from our 