Mobile, Millennials and Loeries expectations - 15 Aug 2016By Leigh Andrews
I dug even further beneath the surface with several of this year's Digital & Interactive category judges, who spilled the beans on what they're actually looking for from the entries, as well as the biggest trends they predict from the digital/interactive work in 2016. Keep an eye on our Loeries® Creative Week™ Durban 2016 special section for exclusive content and live coverage throughout the main events! Shifting focus slightly, we're only halfway through #WomensMonth and still have a plethora of inspirational business women to feature. Take today's newsmaker, Sarah Holtshousen from mobile marketing business MaxAxion for example. Recently appointed as sales account manager, she tells Beverley Klein her top advice to females pursuing a career in the field. Then, exploring the top business trend that has revolutionised the mobile gaming industry of late, Bruce Burgess looks into the business opportunities created by Pokémon Go and the changing OOH behaviour. It's an interesting read, uncovering how the trend has changed the real-world behaviour of the millennial age group audience. Get set for a busy week on Biz! | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
Loeries® Creative Week™ Durban 2016 has officially begun, with judging underway and most attendees arriving over the next few days. I caught up with a few of the industry's top creative minds to find out 
