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The ups and downs of customer loyaltyPick n Pay has been making headlines following its announcement to only reward Smart Shoppers on every R2 spent instead of each rand, which effectively halves the cashback rate to 0.5%. The programme overhaul has been met with a negative response from “I'm off to Spar” to “more down ratings” to “junk status”, including that of Clive Evans, who says there was no real noise or transparency with regard to this major adjustment. Having the opposite effect, McDonald's South Africa's recent National Breakfast Day promotion was less about actively marketing its R10 special and more about saying thank you to its loyal supporters. For the restaurant chain, the focus is rather on “everyday good value”. Retail editor Lauren Hartzenberg interviews CEO Greg Solomon to find out more. While retailers are caught between offering discounts in tough economic conditions and protecting margins, we echo Evans' sentiment in that regardless of the business' objective, “it's not just what you do, it's how you do it - and customer experience should never be overlooked”. Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your retail news and event invitations to retailnews@bizcommunity.com, exclusive opinion pieces to contributors-retail@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
Pick n Pay has announced steep cuts to it popular Smart Shopper rewards programme, halving the value of the cash rewards... Read | Lauren Hartzenberg McDonald's South Africa serves over a million breakfasts every month, meaning that its recent National Breakfast Day promotion... Read | Clive Evans I have long been an advocate of Pick n Pay, admiring and talking up how much they do to both attract and retain customers with their Smart Shopper loyalty programme and their various promotions to create sticky customers. That was until... Read |
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| Jomo Kwame Sundaram and Tan Zhai Gen Much of the antibiotics given to livestock and poultry passes un-degraded through their urine and faeces, directly affecting food... read | | |
| WASHINGTON - Billionaire entrepreneur Jeff Bezos said he is selling $1 billion in stock of his retail giant Amazon each year to finance his rocket company, Blue Origin, which aims to carry tourists to space by 2018... read | | |
| The Manufacturing Indaba, now in its fourth year, will be hosted at Emperors Palace from the 27 to 28 June 2017. Planned keynote addresses and panel discussions... read | | |
| RCL Foods, manufacturer of the Number One Mageu brand, has upgraded its product packaging to high-density polyethylene (HDPE) from the carton packaging in use since 1969... read | | |
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| Justin Hawes Justin Hawes, MD of exhibition, events and retail display company, Scan Display... read | | |
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| Tumisho Grater Global ratings agency, Fitch, has added its voice to growing disquiet in the markets that South Africa is no longer a safe bet for investment, having downgraded the country's investment rating... read | | | The Global Cleantech Innovation Programme for SMEs in SA (GCIP-SA) has opened its call for applications. read | |
| | | | | Customer relationsProvox Centre for Public Relations & Communication - 24 Aug 2017 to 25 Aug 2017, Johannesburg | | |
| Heath Ledger "If you are just safe about the choices you make, you don't grow." | More quotes Submit a Quote | |
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