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From purchase decisions to payment optionsLast week saw the launch of the Effective Measure e-Commerce Industry Report 2016 that compares online and offline shoppers and explains what motivates their buying behaviour. 58% of the 12,000 respondents indicated that they prefer to pay with a card and bill payment merchants, while 23% would rather pay on delivery. 59% said that this payment option would motivate them to purchase online more often. In response, Visa - sponsor of the report - is working on taking the friction out of paying for goods by means of Visa Checkout. Having attended Colleen Backström's 'neuromarketing for email' workshop, Leigh Andrews explores the notion of neuromarketing and how to tap the 'buy button' in your customer's brain. It's about "knowing what triggers your audience's attention. Then, having got their attention, turning that into an opportunity to build affinity for your product or service", she explains. Chiara Di Rago, on the other hand, looks into how influencers such as bloggers and 'voggers' can impact consumers' purchasing decisions. Woolworths announced that it's well within reach of its target of 166 stores having 'better snacking options' at their checkout aisles by the end of the month. This represents 50% of Woolworths stores, the remaining of which are scheduled to be completed by 2017. Jessica Tennant, Retail Editor (@Biz_Retail)
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| | [Joan Muller] The flurry of new listings, mergers and acquisitions in the JSE's R450bn listed property sector continues unabated. But not all deals are garnering initial market support... read
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| Issued by Atmosphere PR How can FMCG manufacturers and retailers best walk the tightrope between maintaining profit margins on the one hand and remaining affordable to cash-strapped consumers on the other?... read | | |
| At the beginning of the new millennium the South African textile and clothing sectors faced serious challenges... read | | | Stafford Thomas Even in the best of economic times it takes confidence and nerve for a company to present a five-year forecast. The Foschini Group (TFG) has done just that... read | | |
| Issued by Insight Survey Insight Survey's latest SA Tea Industry Landscape Report 2016 carefully unfolds the global and local tea markets based on the latest information and research... read | | |
| Chiara Di Rago In a recent article I read, a woman explained how, after coming across an Instagram post of one of her favourite bloggers, she rushed to the stores in search for the very doormat she saw in the post. After searching high and low she eventually got hold of the doormat and felt compelled to share the news on social media... read | | | On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Amanda Cromhout... read | | |
| A mobile payment platform, wiGroup, was recognised as the overall winner of the 2016 FNB Business Innovation Awards, for using innovation to drive business growth... read | |
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| | | Effective customer careFront Foot Strategic Consulting - 6 Jul 2016, Randburg | 7 Jul 2016, Boksburg | 18 Aug 2016, Randburg |
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| The Consumer Goods Forum Global Summit, for the first time ever on African soil, to be held in Cape Town at the CTICC from the 15-17 June 2016. Read more >>
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| Aldous Huxley "There is only one corner of the universe you can be certain of improving, and that's your own self." | More quotes Submit a Quote | |
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