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Biz Takeout's

Episode 86: The power of brands in the mass communication landscape

Date: 22 Apr 2014
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Episode 84: Agency focus - Source

Date: 2 Apr 2014
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Episode 82: An African Path to Success & Effective Measure

Date: 24 Feb 2014 | Time: 39:00min
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The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013 14:25

Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013 05:42

Can you hear your brand?

Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.

By Lars Deutsch 16 Apr 2012 12:08

Loeries 2011 opens for entries, categories revised

The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.

15 Mar 2011 13:19

2011 Maputo International Ad Festival set for May

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.

23 Feb 2011 07:22

The Absa National Boat Show

This spectacular event was held at the Coca-Cola Dome in Johannesburg from 17 - 19 August 2007. The annual event is a platform to showcase powerboats, yachts, outdoor adventure and watersports. The show has grown steadily in its five years of existence, with both exhibitor and visitor numbers increasing dramatically.

Issued by Right Stuff 24 Aug 2007 15:08

Innovation is the key

Recently Right Stuff developed the popular Pop Right Open range further to include the all-new Vertical Pop Right Open, which comes in two sizes. The new option offers greater variety for branding optimisation.

Issued by Right Stuff 23 Jul 2007 14:32

Right Stuff at Markex

Right Stuff had the pleasure of participating in the annual Markex trade show held recently at the Sandton Convention Centre. As usual, the show was a great success and filled to the brim with exhibitors from all over the country, their stands as impressive as ever, making a visit to the show very much worth the while.

Issued by Right Stuff 18 Jun 2007 11:50

Right Stuff at the Durban Beach Festival

Right Stuff was recently awarded the 2007 Durban Beach Festival branding and activation contract. The brief is to brand the area, to bring the event into focus to make it more streamlined and eye-catching, ensuring that it is less intrusive than in previous years and giving prominence to the Beach Festival throughout the entire event area.

Issued by Right Stuff 1 Jun 2007 16:40

The Quick Kiosk is right every time

When it comes to outdoor event and point-of-sale branding, the Quick Kiosk provides a combined branding and sales platform using the classic recognisable Teardrop shape while also providing shade.

Issued by Right Stuff 9 May 2007 17:15

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