A logo is often the first step towards developing your company's visual identity so you need to get it right... This is how you can do that...
1 Apr 2015 10:47
This year, in the second edition of its Africa Is Now project, Design Indaba traces the contours of an uprising of grassroots creative collectives on the continent...
17 Feb 2015 14:53
In an aim to strengthen its online presence and gain increased mind share in the business community, specialised African strategy company Chain Reactions Nigeria, has re-launched its corporate website...
27 Aug 2014 11:03
Numerous programmes have been unveiled at the Digital Bridge Institute, Oshodi, Lagos, the home of Del-York Creative Academy, for young Nigerian graduates and professionals who seek to explore opportunities in the creative industry.
By Ujunwa Atueyi 15 Aug 2014 08:04
The Nigerian Stock Exchange revealed its upgraded and redesigned website earlier this week. A statement by the NSE noted that with a more contemporary design, the new site incorporates a more intuitive...
16 Jul 2014 11:13
Local information and communications technology development firm, Mobile Monday (MoMo Nigeria), will be running a contest for mobile software application developers and designers in the country.
20 Jan 2014 11:16
The world is going gaga over culture, design and art from Africa, but back here on the continent we're innovating exciting solutions to uniquely African challenges. Here are my thoughts on the four biggest trends related to Africa...
By Oresti Patricios 20 Jan 2014 07:06
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
The MTV Staying Alive Foundation and Nigerian publisher Kachifo are inviting young Nigerian artists and illustrators (16-34) to submit their designs for a comic book based on the Shuga TV series.
1 Aug 2013 14:13
Loerie entries are now open, and those that get their work in by 15 April 2013; get 10% off their entry fee. The final deadline for entries is 31 May and agencies or marketers throughout Africa and the Middle East can enter their work.
4 Apr 2013 10:04
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
By HDI Youth Marketeers Team 31 Jan 2013 11:30
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
20 digital journalism projects have earned US$1 million in funding and technical support as part of the African News Innovation Challenge (ANIC).
29 Nov 2012 10:12
For its contribution to the development of the out of home advertising category in Nigeria, Primedia Nigeria was awarded the Platinum Brand Award at the recent IMC Movers awards dinner. The accolade is a result of media owners judging their peers within their own industry.
28 Nov 2012 12:27
The African Cristal Festival, reportedly the first 'Summit for Media and Communication' dedicated to the African continent, will take place from 25-27 October 2012 in Abidjan, Ivory Coast. This event aims to bring together the media and communication industry to promote regional culture through competitions that will showcase and reward creativity with a local approach that will celebrate the different languages, dialects and formats of advertising specific to the region.
31 Aug 2012 10:44
Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to leverage the channel to communicate competently and achieve a high return on investment.
By Wikus Engelbrecht 18 Jun 2012 12:44
Airtel Nigeria demonstrated its commitment to the development of the creative industry in Africa as it joined organisers of the Africa Movie Academy Awards (AMAA) to honour, reward and celebrate accomplished African movie stars at an awards ceremony held at the Eko Hotel & Suites, Lagos on Sunday, 22 April 2012.
24 Apr 2012 15:39
Visa recently appointed PocketMedia Solutions' Z-Card to communicate important information about its Visa Debit Card in Kenya, Nigeria and Ghana.
23 Apr 2012 11:11
The Nigerian advertising terrain is currently undergoing a serious setback as a result of unethical practices and poor creative works, which is making it difficult for ad copies from the market to compete on the global stage.
By Raheem Akingbolu 19 Mar 2012 13:07
Africa is often perceived as being aggressive and unstable, with only the bad aspects highlighted. Many South Africans seem reluctant to get involved up north. Celia Collins is one of the few South Africans in this industry who understands media on the African continent. She gives insight into the state of play.
By Celia Collins 19 Mar 2012 11:49
DUBAI, UAE: The 6th Dubai Lynx Awards, one of the premier awards celebrating creative excellence in MENA's advertising and communications industry, has received a total of 2037 entries from 17 countries.
5 Mar 2012 08:33
Pixel Foundry, a photographic services agency based in South Africa, has announced that it will be expanding operations in Africa, with new divisions across Nigeria, DRC and other growing markets throughout the sub-Saharan region.
6 Oct 2011 12:04