The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
By HDI Youth Marketeers Team 31 Jan 2013 11:30
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.
By Danette Breitenbach 5 Sep 2013 05:42
Loerie entries are now open, and those that get their work in by 15 April 2013; get 10% off their entry fee. The final deadline for entries is 31 May and agencies or marketers throughout Africa and the Middle East can enter their work.
4 Apr 2013 10:04
Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity.
Issued by Bizcommunity.com 3 Oct 2011 14:57
The MTV Staying Alive Foundation and Nigerian publisher Kachifo are inviting young Nigerian artists and illustrators (16-34) to submit their designs for a comic book based on the Shuga TV series.
1 Aug 2013 14:13
MTN has launched its revamped content portal, MTN Play (www.mtnplay.com), in line with its commitment to enhance users' experience and its delivery of digital products and services.
19 Dec 2012 10:37
20 digital journalism projects have earned US$1 million in funding and technical support as part of the African News Innovation Challenge (ANIC).
29 Nov 2012 10:12
For its contribution to the development of the out of home advertising category in Nigeria, Primedia Nigeria was awarded the Platinum Brand Award at the recent IMC Movers awards dinner. The accolade is a result of media owners judging their peers within their own industry.
28 Nov 2012 12:27
The African Cristal Festival, reportedly the first 'Summit for Media and Communication' dedicated to the African continent, will take place from 25-27 October 2012 in Abidjan, Ivory Coast. This event aims to bring together the media and communication industry to promote regional culture through competitions that will showcase and reward creativity with a local approach that will celebrate the different languages, dialects and formats of advertising specific to the region.
31 Aug 2012 10:44
Research In Motion (RIM), maker of BlackBerry smartphones has trained 70 Nigerian youth enterprenuers on how to develop mobile applications in its BlackBerry 10 developer training forum.
By Henry Ifeanyi 21 Aug 2012 14:33
Email marketing puts the ability to connect with potential and existing customers at the touch of a button. Despite this simplicity, however, deciding how to approach and manage the process of email marketing can still be a challenge for businesses looking to leverage the channel to communicate competently and achieve a high return on investment.
By Wikus Engelbrecht 18 Jun 2012 12:44
Airtel Nigeria demonstrated its commitment to the development of the creative industry in Africa as it joined organisers of the Africa Movie Academy Awards (AMAA) to honour, reward and celebrate accomplished African movie stars at an awards ceremony held at the Eko Hotel & Suites, Lagos on Sunday, 22 April 2012.
24 Apr 2012 15:39
Visa recently appointed PocketMedia Solutions' Z-Card to communicate important information about its Visa Debit Card in Kenya, Nigeria and Ghana.
23 Apr 2012 11:11
A new category for the 2012 Loeries, 'Rest of Africa and the Middle East', will be officially launched on Thursday 19 April 2012 at 6pm at the Sierra Lounge, 2nd Floor, Yaya Centre, Argwings Khodek Road in Nairobi, Kenya.
5 Apr 2012 12:08
The Nigerian advertising terrain is currently undergoing a serious setback as a result of unethical practices and poor creative works, which is making it difficult for ad copies from the market to compete on the global stage.
By Raheem Akingbolu 19 Mar 2012 13:07
Africa is often perceived as being aggressive and unstable, with only the bad aspects highlighted. Many South Africans seem reluctant to get involved up north. Celia Collins is one of the few South Africans in this industry who understands media on the African continent. She gives insight into the state of play.
By Celia Collins 19 Mar 2012 11:49
DUBAI, UAE: The 6th Dubai Lynx Awards, one of the premier awards celebrating creative excellence in MENA's advertising and communications industry, has received a total of 2037 entries from 17 countries.
5 Mar 2012 08:33
Pixel Foundry, a photographic services agency based in South Africa, has announced that it will be expanding operations in Africa, with new divisions across Nigeria, DRC and other growing markets throughout the sub-Saharan region.
6 Oct 2011 12:04
Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from last week Tuesday, 20 September 2011.
Issued by Bizcommunity.com 20 Sep 2011 15:45
FREETOWN: A competition to design the memorial for Sierra Leone's new Peace Museum will be launched Monday, 1 August 2011, at the Special Court for Sierra Leone. The memorial will aim to depict the suffering of the victims of Sierra Leone's decade-long civil war, and promote the ideals of peace, justice and human rights.
29 Jul 2011 10:34
Garrick Hamm, creative partner at the London design consultancy, Williams Murray Hamm (WMH), will be the Communication Design jury chairman at the Loeries judging, which takes place from 5-13 July 2011. He will give a talk at the Judges Seminar on 5 July 2011 for industry professionals, students and media.
4 May 2011 11:05
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
15 Mar 2011 13:19
As riots and revolution rocks the Arab world, the rulers of Abu Dhabi are building yet another offshore island villa complex for the super-rich. Designer Dror Benshetrit, speaking on day one of the annual Design Indaba conference, currently underway at CTICC in Cape Town, admits he spent several minutes laughing loudly over the phone during the call in which he was told he'd won the design contract that he'd designed in only five weeks. [view twitterfall]
By Herman Manson: @marklives 24 Feb 2011 10:47
The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
23 Feb 2011 07:22
While there can be many ways of analysing any competition, this year the Loeries has introduced official winners rankings which aim to be a transparent mechanism for reporting the outcome of the awards. With the release of the printed Loeries annual, additional rankings will be published, including top 10 tables for all the individual credits, eg ECD, illustrator, writer and director, as well as post production/VFX, etc.
4 Oct 2010 12:38
Four Grands Prix were handed out this past weekend at the 32nd annual The Loerie Awards, held for the second time at Good Hope Centre in Cape Town: King James once again in TV & Cinema Commercials for Allan Gray's 'Legend'; the VWV Group in Experiential: Live Events for the 2010 FIFA World Cup closing ceremony; Boogerman+ Partners Architects in Architecture & Interior Design for Soccer City aka FNB Stadium aka National Stadium; and Grid Worldwide Branding and Tonic Design in Design Mixed-Media Campaign for the Comair/British Airways SLOW Lounge.
4 Oct 2010 10:41
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