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Episode 99: Best Marketing International and a jam packed show

Date: 25 Jul 2014
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Episode 98: FastCompany SA magazine, The Lean Startup methodology and Buying Cutomers with Brad Suga

Date: 18 Jul 2014
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Episode 97: MTN Business App Awards and measurability of ad campaigns.

Date: 10 Jul 2014
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BRAZIL

Redefining direct sales to reach Generation C

RIXEYVILLE, US: The direct sales industry has changed very little over the last few decades, incorporating new technologies as they have developed, rather than evolving their business practices to capitalise further on existing markets.

By Henry Buell 20 Jun 2014 14:53

BRAZIL

D&AD Awards: The nominations

LONDON, UK: Here are the nominations for the D&AD Awards. See this year's In Book winners and Nominations below. Yellow Pencil winners will be revealed on Wednesday 12 June at the Awards Ceremony.

22 Apr 2013 11:05

BRAZIL

Environmentally friendly purchases heat up in emerging markets

NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.

21 Aug 2012 11:16

BRAZIL

Brand advertisers go digital in Brazil

SÃO PAULO, BRAZIL: comScore, Inc, a leader in measuring the digital world, today released the latest insights on the display advertising market in Brazil from its comScore Ad Metrix service, which showed that 190.5 billion display ads were delivered to Brazil's Internet population during the first quarter of 2012.

21 May 2012 08:28

BRAZIL

Global consumer confidence increases 1 point in Q4 2011

NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.

8 Feb 2012 12:14

BRAZIL

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.

9 Nov 2011 09:36

BRAZIL

Global advertising spend up 5.7% in Q2 2011

NEW YORK, US: Despite overall growth of 5.7% for the advertising industry in Q2 2011, adspend fell in nearly half the world's key markets in the second quarter of this year as economic concerns continued to impact the advertising industry, according to Nielsen's quarterly Global AdView Pulse report released recently.

20 Oct 2011 11:13

BRAZIL

South American IT market displays promising growth

SAO PAULO, BRAZIL: The role of South America in the worldwide consumer durables market is growing. In 2009, the continent was responsible for 9% of all expenditures for Consumer Electronics, ranging from traditional Consumer Electronics, to Telecommunication and IT products. In 2010, this share grew to 10% and the expectation is that by the end of 2011, it will be 12%.

16 Sep 2011 07:42

BRAZIL

Mood of the World report shows most of world focuses on inflation

NUREMBURG, GERMANY: British consumers are facing the double whammy of still feeling the effects of recession even as rising costs fuel inflationary worries. They are not alone in the world, though, according to GfK Roper Consulting's 2011 Mood of the World Report, which is based on a global survey of more than 32 000 consumers ages 15 and older in 25 countries.

25 Aug 2011 11:21

BRAZIL

Mobile payments: Trust and familiarity are crucial in driving adoption

NUREMBERG, GERMANY: Trust and familiarity are the key drivers in consumer preference for mobile payment services, according to a new study. The survey by GfK NOP, a global market research agency, covered nine countries (US, UK, France, Italy, Germany, Spain, South Korea, Brazil and China) and included 8603 online interviews, with each country's sample designed to represent their online population.

23 May 2011 10:15

BRAZIL

Unemployment, inflation worries hit consumer confidence

NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers.

27 Jan 2011 11:00

BRAZIL

The smartphone market is there to be won

LONDON, UK: Gone are the days consumers choose mobile phones based solely on their features and functions. New research by GfK shows that smartphone owners in key global markets buy into the 'experiences' created by the mobile ecosystem and the majority (56%) are 'keeping their options open', when deciding their next smartphone purchase.

3 Dec 2010 10:51

BRAZIL

Hope for full global economic recovery in 2010 diminishes

NEW YORK, US: After an upbeat start to the year with two consecutive quarters of increases in optimism, global consumer confidence fell three points in September to an Index of 90 as consumers' hopes for a full economic recovery this year fades in most parts of the world, according to the latest edition of the Nielsen Global Consumer Confidence Index.

27 Oct 2010 06:22

BRAZIL

Seismic shifts in the Pacific: China overtakes Japan

LAUSANNE, SWITZERLAND: It's official. As of the second quarter of this year the Chinese economy has taken over Japan's as number one in Asia and number two in the world. This has been foreseen for a few years, hence it is not a total surprise; but it is a shock nonetheless. It upsets the status quo that prevailed for over a century.

By Dr Jean-Pierre Lehmann 19 Aug 2010 11:51

BRAZIL

Mobile internet shopping growing

A new global survey from KPMG has found that despite major concerns over privacy and data security, people around the world are rapidly adopting the mobile internet as an easy and convenient method of carrying out everyday transactions including banking and shopping.

30 Jul 2010 09:58

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