Channel Mobile is a mobile marketing agency based in Cape Town, South Africa. We specialise in developing messaging software solutions and mobile messaging applications as well as strategise, develop and execute mobile campaigns for corporates and advertising agencies.
Context is king, but knowing what's around the next corner takes a little more than 20/20 vision. To find out what trends, innovations or environmental changes could affect your brand's future in 2013, here's some foresight.
By Oresti Patricios 22 Jan 2013 09:55
Despite the myth that consumers do not notice advertising anymore, research results in fact show the exact opposite; and what's more, these results also prove print advertising's efficacy, says Ask Afrika's Dr Amelia Richards, client services director for the company.
22 Jan 2013 09:16
NEWSWATCH: 2012 saw news around Marikana, Zumaville, Julius Malema and the school textbook crisis, but the National Press Club decided rhino in South Africa was the 2012 Newsmaker of The Year - and that led to some strident criticism, reports Times Live.
By Rod Baker 21 Jan 2013 06:06
The SA National Editors' Forum (Sanef) says it condemns in the strongest terms the detention of journalists and photographers by Correctional Services officers while on an official visit to the Groenpunt Maximum Security Correctional Centre in the Free State, the site of a violent demonstration by prisoners a week earlier. The parliamentary Portfolio Committee on Correctional Services arranged the official tour of the prison by the media.
19 Jan 2013 10:00
LONDON, UK / BERLIN, GERMANY / PARIS, FRANCE / BRASILIA, BRAZIL: The way in which we keep up with the news has changed greatly over the past decade. How many of us still buy a daily newspaper? Many of us opt to get our news from a variety of online sources.
By Ilse du Plessis 16 Jan 2013 06:29
Here's my list of old 'new' language rules for 2013: things that have evolved over the last few years, things pro writers are using in certain contexts and things you will see more and more in today's writing, now that you know what to look for. [Please note: the listed items are to be used only in light of the mini-disclaimer at the bottom.]
By Tiffany Markman 15 Jan 2013 12:05
The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
By Bradley Maseko 15 Jan 2013 01:02
What an interesting dilemma it was for me moving into publishing almost three years ago. The glossy was HERO and digital was a very, very bad word indeed. But I was excited that, for first time, I could really get to grips with CONTENT. In advertising that's the missing, quintessential link. In order to understand where I am headed here, let me contextualise my thinking by way of illustrating a historical, time-stamped journey of sorts.
By Sue Disler 14 Jan 2013 14:44
Last year was certainly an economic roller-coaster ride. In 2013, marketers will need to look through the uncertainty and make some longer-term plans, as well as choices and decisions, on how they will steer their brands forward. So here are some of the decisions and choices to be made in 2013, in no particular order...
By Darren Woolley 14 Jan 2013 14:14
The seven Awards Categories introduced into last year's PRISM Awards are attracting growing interest from entrants. With a record number of entries expected for the 2013 PRISM Awards and the entry deadline of 25 January looming, organisers are being inundated with queries.
9 Jan 2013 10:15
Here they are, Bizcommunity.com Marketing & Media South Africa's 2012 lists of most popular articles, those that drew the most comment, our most-read contributors, our most-visited galleries - and the ads from the Ornico Ad Showcase that got you voting.
Issued by Bizcommunity.com 4 Jan 2013 11:30
A newspaper report accusing ministers of being disrespectful towards the media was based on "generalisation" and was unfortunate, the Government Communication and Information System (GCIS) said.
22 Jan 2013 09:55
NEWSWATCH: Mail & Guardian reports Caxton has boosted its stake in Times Media Group.
16 Jan 2013 06:24
The SA National Editors' Forum (Sanef) has condemned what it terms "the vicious attack" by striking farmworkers on Cape Times' journalists covering the workers' unprotected strike at De Doorns in the Western Cape on 9 January and has called on the police to arrest the attackers and prosecute them.
11 Jan 2013 07:45
CLEVELAND, US: The 2013 Tabbies Call for Entries is now available at the TABPI website, allowing all b2b editors, publishers and art directors the opportunity to have their best work judged by their peers. The Tabbies, the editorial and design awards program run by Trade, Association and Business Publications International (TABPI), is again partnering with the US's American Society of Business Publication Editors (ASBPE), New Zealand's Magazine Publishers Association (MPA), South Africa's SAFREA, Australia's Society of Editors NSW and the Magazine Publishers Association of South Africa (MPASA).
10 Jan 2013 09:23
During the month of January 2013, the Sunday Times will donate R1.2 million worth of school fee prizes to at least 80 children to cover the costs of the 2013 academic year.
10 Jan 2013 08:21
A man and his son have been arrested in connection with the illegal possession of copies of Sowetan's matric results supplement the night before the official release.
By Katlego Moeng, Crime Reporter 7 Jan 2013 08:08
NEW YORK, US: Millward Brown, a global research agency, expert in helping companies grow great brands, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.
7 Jan 2013 06:22
JSE-listed Naspers is now less of a media company and more a diversified technology investor - becoming one of few global conglomerates to achieve this feat.
By Nick Hedley 3 Jan 2013 09:42
NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.
21 Dec 2012 08:23
A day after the 14th anniversary of journalist Norbert Zongo's murder in Burkina Faso and two days before the 8th anniversary of journalist Deyda Hydara's murder in Gambia, Reporters Without Borders accuses the authorities in these two countries of sabotaging the investigations into their deaths and encouraging impunity.
19 Dec 2012 12:59
NEWSWATCH: According to Mail & Guardian, Star editor Makhudu Sefara says the newspaper reporter working on the Ramaphosa nomination report, which resulted in the resignation of political editor Gaye Davis, was "led down an unsavoury garden path". Meanwhile, Wyndham Hartley, writing in BD Live, says the media is becoming increasingly concerned with how government officials are handling news of Nelson Mandela's hospitalisation.
19 Dec 2012 12:31
NEWSWATCH: Mail & Guardian reports that IOL political editor Gaye Davis has resigned after a report appeared in the Star to the effect that Cyril Ramaphosa had declined a nomination to be ANC deputy president. He has in fact accepted the nomination.
18 Dec 2012 12:12
SA National Editors' Forum (SANEF) has issued a statement in which it accuses senior government representatives of misleading the public on how the media has covered Madiba's recent hospitalisation. The complete statement is as follows:
15 Dec 2012 18:55
An 11-member delegation from the State Council of Information Office (SCIO) in China met on Wednesday with the Government Communication and Information System (GCIS) to discuss communication practices.
14 Dec 2012 07:24
It seems like just yesterday that the most overused word in the media planner's vocabulary suddenly appeared: convergence. I remember thinking how cool it was, and wondering how come the penny took so long to drop. Convergence was inevitable. Technology was flying and a single gadget that truly ran your life was surely on the cards somewhere in the not too distant future. Well, it has arrived.
By Harry Herber 14 Dec 2012 05:29
The Advertising Standards Authority of South Africa (ASA) has sanctioned Zululand Fever, a title owned by Natal Witness Printing and Publishing Company, a Media 24 operation. The complaint was laid by rival publication, the Zululand Observer.
By Glenda Nevill 12 Dec 2012 09:44
Corruption Watch will be joining forces with the popular and outspoken young animator Mdu Ntuli, creator of the Izikhokho Show and the animator of the controversial Fish and Chips commercial, recently banned by the SABC, to urge South Africans to speak up and report on corruption.
12 Dec 2012 05:34
NEWSWATCH: An anonymous letter addressed to the SABC board and acting head of news Jimi Matthews alleges there is political interference in the organisation, reports Mail & Guardian. Meanwhile, it seems ANC members have taken to social media to comment on issues, and sometimes trash those they don't like, reports Times Live, while Politics Web reports on the Star having to apologise for a Zille headline, and Andrew Donaldson has a maths lesson for you; no cheating, and have those calculators ready.
By Rod Baker 11 Dec 2012 07:15
The looming Mangaung conference meant that ANC politics was THE big story of 2012 while the news hounds were kept very, very busy covering tumultuous events such as the numerous service-delivery and wage protests throughout the country and the Marikana massacre.
By Gill Moodie 10 Dec 2012 04:03
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