Alternative out-of-home media specialists BOO! Alternative Media and Communications, recently introduced an OOH media channel to South Africa's three major airports in the form of staircase advertising.
22 Nov 2012 10:28
Leading supplier of industrial laundry equipment, Lead Laundry and Catering, recently gave their company vehicles a professional new look at the hands of branding specialists, Graffiti, and was pleasantly surprised by a whole new level of interest in the brand.
Issued by Graffiti 22 Nov 2012 10:15
Leading international navigation application developer Telmap decided to choose Guerrilla's mini package in Sandton CBD to achieve both reach and impact in the Sandton CBD.
Issued by Guerrilla IMC 21 Nov 2012 11:19
After having been awarded the exclusive advertising rights for Botswana's SSK International airport in Gaborone, for another consecutive term, Alliance Media Botswana has successfully installed a number of key sites within the new airport.
Issued by Alliance Media 19 Nov 2012 10:10
MediaVest, in collaboration with NU Venture, Tractor Outdoor and Draftfcb, conceptualised a vertical wall garden in 2011 as a billboard for Emirates airlines. Grown on a traditional billboard, it was constructed solely from wood and vegetation.
15 Nov 2012 09:13
As a method of launching the new online fragrance site, Indigo Tree, Morrisjones wrapped rows and rows of jacaranda trees in designer-scented, purple ribbons.
15 Nov 2012 06:17
Big ideas are rare. So if you are going to go big, go really big; let's say 22 metres high by nine metres wide. That's the size of the new Doom billboard up in Braamfontein, Johannesburg.
Issued by TBWA 14 Nov 2012 10:00
Vehicle wrapping and transit media expert, Graffiti, recently gave the Guess brand a stylish new look on board the well-known Guess Limousine and 15 Johannesburg school buses.
Issued by Graffiti 14 Nov 2012 09:47
The latest member of Out of Home Media South Africa (OHMSA) is Sizwe Consulting Management, owned by Metro FM DJ, Paul Mtirara, who has diversified into the billboard business, hoping to forge partnerships with others in the industry.
11 Nov 2012 09:17
Digital signage promises the ability to reach the right customer in the right place at the right time. This month we will feature the use of effective content management which is critical to make that happen.
Issued by Moving Tactics 8 Nov 2012 10:24
KLM Royal Dutch Airlines has resumed flights to Zimbabwe after a 13-year break in the route. Alliance Media was selected as KLM's media partner to promote the service and Alliance Media Zimbabwe, who holds the exclusive advertising concession to all of Zimbabwe's airports, has installed media within the airport for KLM.
Issued by Alliance Media 7 Nov 2012 09:02
Vehicle branding and transit media experts Graffiti recently turned their branding expertise to vehicles of a different nature when they provided the newly-launched Monarch Tuksi vehicles with their bold new look as the unique transportation company took to the roads of Cape Town for the first time.
Issued by Graffiti 6 Nov 2012 10:05
The Bookmarks Awards has celebrated its fifth year of rewarding digital excellence, yesterday, 1 November 2012. The Awards, brought to the public by the Digital Media and Marketing Association (DMMA), is an initiative that recognises the companies and people in the digital industry who raise the bar from 'mediocre' to 'incredible'.
2 Nov 2012 13:16
The organisers say it has been a successful year for the Loeries, with the second largest number of entries received since 2008 - over 3,000 entry submissions from across Africa and the Middle East.
2 Nov 2012 11:34
It is with awe and amazement that I meet summer every year, and in my heart there is always a kind of reverence for the magnificence of nature's own marketing team. For two thirds of every year the West Coast region and Namaqualand remains under the radar, just long enough for the world to nearly forget it exists. Then Nature's professional marketing teams take the lead and the whole world stops to notice.
By Ingrid von Stein 1 Nov 2012 10:21
Continental Outdoor Media commissioned Millward Brown to research the impact of rotation on two out of home (OOH) advertising campaigns in Johannesburg North and measure the impact of Citilite rotation in terms of reach and frequency build.
1 Nov 2012 10:20
Vehicle branding and transit media specialist Graffiti has taken its expertise off-road as the branding company takes responsibility for branding all of the Nissan Navara racing vehicles, as well as all the team support vehicles, for the Regent Off-Road Racing Team.
Issued by Graffiti 31 Oct 2012 09:04
On behalf of KFC Milkybar Krusher, Ogilvy & Mather Johannesburg has conceptualised 'Face Yoga' for a new campaign.
31 Oct 2012 07:30
Current tight market conditions have forced the retail property marketing specialist to be more innovative than ever before to ensure a healthy return on investment for clients.
By Doug Mayne 31 Oct 2012 06:25
The Creative Circle Ad of the Month results for September 2012 have been announced, and chairperson for the advertising judging panel that month, Jonathan Beggs, has commented that, "it was a predictably quiet month after the Loeries rush, with not a huge amount of entries overall but there was some really enjoyable work."
30 Oct 2012 09:18
Provantage, in a consortium with TransPeninsula Investments and Kidrogen (Pty) Ltd, and trading as Integrated Rapid Transport Media, was recently awarded the exclusive advertising rights to the Integrated Rapid Transport (IRT) Bus System in Cape Town. Also known as MyCiti, the system is set to vastly improve public transport.
Issued by Provantage 25 Oct 2012 08:25
Vehicle branding and transit media specialist, Graffiti recently gave Cotlands a bold new look by branding 13 vehicles with the NGO's well-known, bright orange logo.
Issued by Graffiti 24 Oct 2012 10:02
Wouldn't it be wonderful if activation were as simple as it sounded... Get out there, shake your rattle, and roll in shekels. But, as many have learnt the hard way, that's not how it rolls no more...
By Gavin Mills 23 Oct 2012 11:46
For the first time in eight years, Caltex South Africa has shot and produced commercials locally to tell its South African story. Chevron South Africa, refiner and marketer of Caltex fuel and lubricants products, launched a brand campaign yesterday, Monday 22 October 2012.
23 Oct 2012 09:26
A new outdoor campaign has brought to life the power of Doom in the form of a billboard made entirely of shoes. The idea is that people have different ways of killing bugs; some use rolled up newspaper, some scream and call their better halves, and some use shoes.
18 Oct 2012 12:06
Guerrilla IMC's recent anti litter campaign message has been a huge success, reaching thousands of South Africans and thanks to the viral properties of the internet, many like-minded internationals too.
Issued by Guerrilla IMC 15 Oct 2012 12:40
Vehicle branding and transit media specialist, Graffiti, recently gave SABC radio station Ikwekwezi FM an eye-catching new look aboard six branded buses and six branded minibus taxi vehicles.
Issued by Graffiti 12 Oct 2012 09:31
Hell, in the blink of an eye, it's 10 years later. I would not have thought a decade would fly by so quickly, but there you are. And if you asked me if a whack had changed in that time, I would've answered "not so much".
By Harry Herber 12 Oct 2012 06:30
One of Guerrilla IMC's latest projects has not only dispelled the myth about 'drivers' right' boards being less impactful than 'drivers' left' but has also highlighted the need for "outdoor specific creative".
Issued by Guerrilla IMC 10 Oct 2012 11:23
Provantage has announced the formation and launch of a new brand, Airport Ads, which will spearhead Provantage's airport advertising portfolio. Mzukisi Deliwe has been appointed General Manager of this division and will lead a specialised team of airport advertising professionals.
Issued by Provantage 10 Oct 2012 10:45
