 |
Angola
Botswana
Malawi
Mozambique
Namibia
South Africa
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia| Press offices |
CategoriesRadio showsSpecial sectionsRelated sectorsIn the news | Out of Home news Oppikoppi billboards lead to social media campaignA billboard campaign, carrying OppiKoppi's theme message, 'Sweet Thing', reportedly became a hit with potential festivalgoers. Without any prompting, fans posted images of themselves interacting with the boards. This led to the festival organisers running a competition on social media networks as to who posted the most creative photo of themselves standing with a billboard.
Oppikoppi billboards were advertised on Continental Outdoor Media's sites in 'student' areas in Johannesburg and Pretoria and Cape Town. "The point proven is that out of home campaigns should not be about passive messaging. We want this kind of interaction with brands - and together with a visionary client, this was possible, hence more exposure and publicity for them," said Lyn Jones, Continental Outdoor Media's marketing manager.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law. | Subscribe to industry newslettersRelated newsSubmit news Top stories More Top stories... Submit news Press offices |
 | Portfolio Night Johannesburg: SA's All-Stars shortlist revealed! |
 | Stage audio hits the right note with ADreach |
 | The power is in your hands |
 | 35 countries: 63 cities: Portfolio Night now on in Joburg |
 | Alliance Media awarded Superbrand status |
 | The Media Shack partners with DOOH providers NomadiX Media |
 | Graffiti helps Topshop and Topman take over Cape Town branded vehicles |
 | PRASA and OOH - a perfect match |
 | Paving the road to success |
Lifestyle
 | Let's meet Same Time Next Year [Eugene Yiga] |
 | Cool Citroen with red-hot appeal [Henrie Geyser: motoring editor] |
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
News
Community
Submit
MyBiz Account
Advertise
Bizcommunity
ADSL & Web hosting proudly provided by Afrihost. All rights reserved. © 2013. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use, PAIA.