ADreach

ADreach and Forgood make dreams come true

Forgood.co.za, a new social networking website launched during 2011 by the well-known values education organisation, HEARTLINES, recently engaged in its first-ever street pole advertising campaign with the assistance of ADreach. The campaign will see the charitable service take possession of 90 signs throughout Johannesburg. 2 Feb 2012 12:57

John Farquhar, a man of fascinating contradiction

[Gill Moodie: @grubstreetSA] John Farquhar, the legendary ad man and commentator who died at the weekend, was a man of fascinating contradiction: a sophisticated thinker with a poor education; a loner who worked in the team-based world of advertising; an irascible man who was shy at heart. 30 Jan 2012 15:58

Pendoring relocates to Cape Town as part of Creative Week

The Pendoring Awards - which celebrate and encourage the use of Afrikaans advertising, as well as Truly South African communication for Afrikaans advertising - will this year be part of Creative Week Cape Town, on Friday evening, 21 September 2012. For the first time, too, the Loeries judging week and judges' seminars will also be held in the Mother City during Creative Week. 30 Jan 2012 11:59

Chris Moerdyk pays tribute to John Farquhar

[Chris Moerdyk: @chrismoerdyk] This is most unlike you, John. This dying thing. I mean, dash it all, we had a lunch date in mid-February and it really is most unlike you to do anything that might compromise lunch, especially as it was my turn to pay. 30 Jan 2012 10:31

[2012 trends] The year of the phoenix

[Joanna Oosthuizen] Twenty Twelve, year of the dragon, a leap year and the year the world as we know it is meant to end. I believe it will, not in a dooms-day fill-my-bunker-with-canned-food kind of way but in a thinking, progressive, collaborative and connective way. It's a phoenix year, where great ideas and people will rise from the economic ashes and drive informed action. 26 Jan 2012 12:37

2012 Tabbie Awards open for nominations

CLEVELAND, US: The 2012 Tabbies call for entries is now available at the TABPI website, allowing all B2B magazine editors, publishers and art directors the opportunity to have their best work judged by their peers. Tabbies' partners include South Africa's SAFREA, and MPASA. [video] 26 Jan 2012 11:40

New MD for Posterscope SA

Craig Page-Lee has been appointed MD of out-of-home media agency Posterscope. The former Draftfcb senior executive is experienced in branding, marketing and advertising having been involved in campaigns such as the recent rebranding of Vodacom. 26 Jan 2012 07:24

[2012 trends] Convergence, content key themes for media, advertising

[Tanya Schreuder & Richard Procter] Consumers hold the upper hand in how we advertise: they are the ones who are more empowered, are demanding more and are less loyal. The challenge is to get to know your consumer! 2012 will see various trends being built upon where there is a convergence of media platforms, a need to share information in real time and a demand for cross-platform content and messaging that can simultaneously reach numerous audiences. 25 Jan 2012 14:48

Provantage

Zico and Provantage Out of Home Media team up

Provantage has partnered with Zico, a Johannesburg-based investment company chaired by Sandile Zungu. The transaction will boost the out-of-home media company's empowerment credentials and substantially enhance their ability to raise capital and attract significant public contracts and business. 25 Jan 2012 11:05

Simple solution to the ASA funding crisis

[Chris Moerdyk: @chrismoerdyk] The ASA is fast becoming the Mugabe of Marketing, with idiotic rules, iron fists and no money. 24 Jan 2012 13:55

[2012 trends] The year of short-term commitments

[Agnes Barnard] As the world gets hotter and we become more connected, and brand interaction is now a conversation and no longer a monologue, the trend we are seeing coming through loud and clear are those of "short-term" commitments. 23 Jan 2012 15:17

EXCLUSIVE: Martin MacGregor joins M&C Saatchi Abel

[Herman Manson: @marklives] Martin MacGregor, the former MD at Nota Bene MEC Cape Town, has joined M&C Saatchi Abel as managing partner: connection. MacGregor joins the agency as it turns two years old this February and follows an announcement that M&C Saatchi Abel is increasing its head count to 100 by the end of Q2 2012. Revenues have reached R50 million. 23 Jan 2012 09:34

[2012 trends] Whoosh! The year in which nothing happens

[Walter Pike] In 2012, things will stay the same. Everyone still believes that marketing has not changed and that social is a channel. Yes they are starting to understand how important channel is but they have not and will not grasp just how much. 20 Jan 2012 14:18