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Focus on Digital Marketing

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OOH flies high in airports as passenger numbers increase

Air travel is booming - who wouldn't want to reach a burgeoning market of largely affluent business and leisure travellers, some of whom are the SADC region's key decision-makers?...

Issued by Provantage Media Group 3 days ago

Cadburys Martian's abducting ATM screens across South Africa

Cadbury's (Mondelez) Martian campaign has landed in South Africa in the last few weeks and it's everywhere, but it's an ‘out-of-this-world' platform that's targeting consumers right at the point of purchase...

Issued by Guerrilla IMC 3 days ago

The critical role of out-of-home in the marketing mix

With almost two-thirds of all consumer purchases made within half an hour of being exposed to out-of-home advertising, it's time to revisit the critical role the medium plays in the broader marketing mix...

By Howard Lonstein, Issued by Provantage Media Group 11 Aug 2017

#Loeries2017: Jury president jabber with Keith Cartwright

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Rounding off the series is Keith Cartwright, executive creative director at BSSP, the largest independent advertising agency in California...

By Leigh Andrews 28 Jul 2017

Creative is the key to effective OOH

In South Africa, it seems that creatives are most often not custom-designing for OOH. Could this be because we see OOH as an extension of a campaign, not a medium in its own right?...

By Howard Lonstein, Issued by Provantage Media Group 26 Jul 2017

Provantage Media Group: 100% South African and black-owned with BEE Level 1 status

Leading out-of-home company Provantage Media Group has just been awarded a Level 1 B-BBEE rating by Grant Thornton - the highest BEE rating achievable...

Issued by Provantage Media Group 20 Jul 2017

Transit Ads rebrands to offer bigger, bolder and better

Transit Ads and its widespread digital television network, Transit.TV, have been rebranded and refreshed in line with the wants and needs of its target audience, providing advertisers with opportunities that are bolder, better and more powerful...

Issued by Provantage Media Group 18 Jul 2017

Western Cape Provincial Government books 'booze free roads' campaign on Oasis Digital Networks platform

Oasis Digital Networks is delighted to welcome the first booking from the Provincial Government on our DOOH forecourts in the Western Cape...

Issued by Oasis Digital Networks 7 Jul 2017

Good Food & Wine Show books with Oasis Digital Networks for the first the time

With Marco Pierre White and Jan Hendrik van der Westhuizen as headline chefs, South Africa's largest culinary event will be held at the Ticketpro Dome from Friday, 28 July, to Sunday, 30 July...

Issued by Oasis Digital Networks 6 Jul 2017

Digitally impress through DOOH and social media blending

Integrating social media campaigns with DOOH boosts visibility and reach and allows the audience to become part of the campaign...

3 Jul 2017

Alliance Media conscious about carbon

Alliance Media has made use of World Environment Day, earlier this month, to review their sustainable environmental policy...

Issued by Alliance Media 20 Jun 2017

#CannesLions2017: Outdoor Lions winners!

The 64th annual Cannes Lions Festival of Creativity hosted the Cannes Lions Outdoor award ceremony on 19 June 2017, with a single SA agency shining bright...

19 Jun 2017

Uber - Ditch Your Keys campaign

Uber recently booked a basket of Oasis Digital Networks' new digital screens at the forecourts for the latest OOH part of their “Ditch Your Keys" campaign...

Issued by Oasis Digital Networks 14 Jun 2017

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International

Loeries2017: Building the new creative economy at the speed of thought (masterclass)

Thursday, 17 August marked the second annual Loeries Masterclasses featuring industry leaders and experts speaking on a range of topics targeting various audiences within the creative industry.

By Jessica Tennant 9 hours ago

Women in Marketing Awards open to South African candidates

South African women in marketing can enter the international Women in Marketing Awards, which has identified a global need to celebrate women in marketing, advertising and communications. Deadline for award entry submissions is midnight Monday, 18 September 2017.

1 day ago

The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa.

By Danette Breitenbach 3 days ago

Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback is the new determinant of brand performance according to a new survey report, released by the Chief Marketing Officer (CMO) Council.

3 days ago

The many hats of the successful inventor

The basis of many a great business is a great invention. New product ideas are fairly easy to conceive, but it takes something else to bring it to market. That's why it's so hard to be a successful inventor. It's not just one job.

By Boris Dzhingarov, Issued by Monetary Library 11 Aug 2017

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