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BizTrends 2017


Download the complete BizTrends 2017 PDFs with over 100 trends contributors across 18 industry sectors.

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Path to purchase... OOH or POS?

Competition among retail brands has never been as fierce as it is now, and marketers face the challenge of winning the attention and spend of easily distracted consumers...

Issued by Provantage Media Group 20 Apr 2017

Taxi advertisers ‘own the road'

Affordability and instant brand recognition make taxi advertising a no-brainer - yet this hugely effective marketing medium is still under-utilised by brands...

By Hugh Wilson, Issued by Provantage Media Group 19 Apr 2017

Celebrating 10 years of creative excellence and successful brand-building

While celebrating a landmark 10 years in business, The Marketing Kraal is making plans to enter the next phase with a bang...

Issued by The Marketing Kraal 18 Apr 2017

#OneShow2017: Nadja Lossgott's judging pick of the day

“It's just a giant pram and adults get to test drive the pram that they're buying for their child”. That's the entry that was a delight for Nadja Lossgott to watch. She is creative partner at AMV BBDO in London and One Show Print & Outdoor juror...

3 Apr 2017

Provantage Media Group launches Mall Ads

Leading out-of-home company Provantage Media Group has launched a new media company that will provide innovative solutions to brands and marketers wanting to target consumers in the mall environment...

Issued by Provantage Media Group 3 Apr 2017

Call for public comment on Cape Town's proposed outdoor advertising by-law

From today, Monday 27 March 2017, the public can participate in the second round of comments on the City of Cape Town's proposed outdoor advertising by-law. Comments close on 9 April 2017...

27 Mar 2017

Golf TV in full swing

Golf TV by Golf Ads is a fully fledged digital television channel broadcasting within 90 of South Africa's top golf clubs. The place-based television network flights niche content and advertising to the affluent golfing community...

Issued by Provantage Media Group 27 Mar 2017

Red Cherry Interactive shoots African Bank's MMA16 Best African Pop category billboard and radio ads

Red Cherry Interactive was briefed by African Bank to photograph billboard artwork for the sponsorship of a category in the 16th Annual Metro FM Music Awards...

Issued by Red Cherry Interactive 17 Mar 2017

Digitising the cab advertising space

From Quantums to London cabs and metered cabs that are imploding the country's major nodes, mass urbanisation has increased taxi vehicle usage creating an infrastructure for much larger quantities of OOH advertising...

By Warren Weiner 7 Mar 2017

Expand a Sign launches MEBU

Expand a Sign recently launched MEBU (mobile electronic branding unit), a unique innovation in advertising. Each MEBU unit is attention-grabbing, portable, easy to operate and allows your brand to appear anywhere and at any time...

Issued by Expand a Sign 3 Mar 2017

Gisela Harrison heads up Mischief Media

Gisela Harrison has been appointed to head up Mischief Media, South Africa's first dedicated OOH Innovation Business...

Issued by Tractor Outdoor 1 Mar 2017

Q&A with Hubble CEO on Uber's new entertainment device

Following the announcement of Uber's new interactive entertainment service, provided by Hubble (previously Taxi Media Group), CEO Justin Duveen shares the impact its having on the driver, the rider and the advertiser...

By Jessica Tennant 27 Feb 2017

#FDTOOH: Making out of home work

The reality of out of home (OOH) is that it is much more complex than targeting consumers travelling from home to work and back, and how OOH taps into that complexity to determine its success...

By Danette Breitenbach 17 Feb 2017

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International

Thomson Reuters, Oxford Business Group sign distribution agreement

Thomson Reuters and Oxford Business Group (OBG) have signed a distribution agreement, whereby users of Thomson Reuters financial platform, Eikon, can now access Oxford Business Group's full range of research on emerging economies.

4 hours ago

All the SA Pencil winners: D&AD 2017

All the winners of D&AD 2017 Pencils have been announced and we have the colours of the 13 South African entries that made the grade!

11 hours ago

How to make every day World Design Day in SA

World Design Day is all about exploring and enhancing natural creativity and planting small seeds on change in collectively designing a more human-friendly and inclusive society for all.

By Leigh Andrews 1 day ago

Puma ups forecast after sales leap in first quarter

FRANKFURT, Germany - German sportswear maker Puma said Tuesday it set a new quarterly record for sales between January and March, springing over the €1bn-barrier and upping its forecasts for the year.

1 day ago

The postcard is never the place

I had been walking with my new friend Alexander Kalchev through Chinatown in San Francisco. I had visited these streets before in my head.

By Damon Stapleton 1 day ago

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