Brother International Corporation has extended its ad campaign to cinema. The company chose cinema because of its value for money and the large volume of exposure that it offered to the brand. The cinema platform ensured that the company targeted a specific audience at a very specific time of the... read more 11 Apr 2013
Golf Unlimited will feature a new client for two months, advertising on the GPS based golf cart units around four and five star South African golf courses. ACSA (the Airports Company South Africa) will promote its competitions and prizes at the duty free shops within airports. The campaign will... read more 26 Mar 2013
From 1 April 2013, Out of Home Media South Africa (OHMSA) will be located in new corporate offices at Unit 10, Cambridge Commercial Park, Witkoppen Road, Paulshof. The new telephone numbers will be +27 (0)11 080 0234/5, fax +27 (0)86 730 6582. Executive director, Sarel du Plessis, commented, "OHMSA... read more 26 Mar 2013
The recent AFCON opening and closing ceremonies were highlighted by the addition of a large banner (7560 m²), supplied by Expand a Sign. As an AFCON partner, the company also provided 12mx12m stadium banners and hundreds of branded covers for Pilates balls used in the displays. "Expand a Sign... read more 14 Feb 2013
Be sure to catch Bizcommunity.com's editor-at-large, Simone Puterman, on the repeat show of SABC1's Media Career Guide Show tonight, Monday, 11 February 2013, from 11pm-11.30pm. She will provide insightful career guidance for the marketing, advertising, media and retail industries. The show is... read more 11 Feb 2013
To get in the spirit of this year's J&B Met, run on Saturday 1 February 2012, the stores at Tyger Valley Centre participated in the national store display competition, which was won by Hip Hop.... read more 4 Feb 2013
A billboard campaign unveiling the new Tennessee Honey from Jack Daniel's has contributed to the success of the new taste. The billboards demonstrate the relationship between Jack Daniel's Old. No 7 and nature's gift of honey and have been launched at prominent roadside spots across Johannesburg.
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Dolce & Gabbana has commissioned Primedia Unlimited's Fashion Media business with building awareness of its new fragrance 'The One'. The two-week campaign, targeted sophisticated, young up and coming female and male consumers by inviting them to purchase the fragrance, through the company's... read more 6 Sep 2012
Expand a Sign is running a competition on its Facebook page to find the oldest working banner or branding product it has supplied. Entrants must include a photo of the sign in action, the date of purchase and an invoice if possible. The winner will receive a free banner. For more, go to the Facebook... read more 24 Aug 2012
In response to Bonnie Ramaila's opinion piece, Lekker not to read a billboard!, Jacaranda FM's GM, Kevin Fine said yesterday, 26 July 2012: "We were quick to realize that the application of the billboards for the Jacaranda FM 'Lekker to be here' campaign did not translate in the way we had imagined.... read more 27 Jul 2012
Four new Cape Town council approved sites will be erected at the V&A Waterfront as a new addition to BOO!'s premium portfolio of media assets. MTN has booked the shopping centre Boulevard wall sign. The three other sites are dotted around the V&A Waterfront precinct in key areas that are on or just... read more 24 Jul 2012
The Jumbo Ex-Star, giant marquee has a dual purpose of providing both eye-catching branding and shelter at festivals, corporate occasions, sport days and outdoor events. Launched by Expand a Sign, it stretches out nearly 20 metres, when set up. For more, go to www.expandasign.co.za.... read more 20 Jun 2012
The Jupiter Drawing Room (Utopia) has ensured South Africa a spot in the 2012 NYF International Advertising Awards shortlist for its BirdLife SOS Festival poster campaign (Save Our Seabirds) in the environmental issues category. Apart from being awarded In-Book status last week at the 50th D&AD... read more 25 Apr 2012
Bizcommunity.com regrets any confusion caused by these errors: There was only one South African Bronze ADC Cube winner: Dream Real had been used by ADC as a test case when compiling an early version of the winners' spreadsheet and should have been deleted by ADC before the spreadsheet was finalised.... read more 19 Apr 2012
Oasys sponsored stands for PinkDrive have won two awards; the gold award for the best stand in the medium category at the Two Oceans Marathon Expo 2012 and the silver award and second place at this year's Cape Argus Life Cycle Expo. "With all the technology and modern advances in methods of... read more 11 Apr 2012
Vodacom has opened branded cellular phone charging stations in the three international airports, Cape Town International Airport, OR Tambo International Airport and King Shaka International Airport. The branding has been done by OOH agency, Posterscope and CK Outdoor. Craig Page-Lee, MD of... read more 10 Apr 2012
Nine Mile Media has formalised its innovative activations division and branded it Edge. It will complement the existing Billads bill folder advertising and sampling platforms and add to its bouquet of marketing and advertising services. Edge has partnered with an industrial design agency create... read more 22 Mar 2012
'The vertical growth wall' on Kloof Street in Cape Town, created by Tractor Outdoor for Emirates Airlines, has been recognised as the only South African outdoor finalist in the 2012 OBIE awards US in Miami. These awards, now 70 years old, recognise outstanding work in the outdoor advertising field... read more 7 Mar 2012
Nampak's Lifestyle is one of the first advertisers to take advantage of Unlimited's TLC (Targeted Lifestyle Communications) new advertising platform of hand dryer decals in the washrooms of 24 category B and C (LSM 5-7) shopping malls across the country. For more, go to www.tlc-media.co.za.... read more 29 Feb 2012
Adding to its outdoor eco billboard campaign, Mercedes has a 'Green Emissions' billboard at the V&A Waterfront on a lengthy section of wall. It consists of prints of its vehicles with living growing plants emanating from the exhausts to completely green over the rest of the hoarding. It was... read more 22 Feb 2012
Following its focus on enterprise development and socio-economic development, PocketMedia Solutions, producers of Z-Card, has been rated as a Level 3 Black Economic Empowerment (BEE) contributor, upping its standing from that of a Level 4 contributor last year. The SANAS approved Action Verification... read more 14 Feb 2012
The Independent Agency Search and Selection Company (IAS) has released the dates of its three 2012 Masterclasses to be held in Johannesburg and Cape Town, which will provide ad and marketing agencies with cutting-edge info and training on industry-related topics. The first, "Improving your... read more 7 Feb 2012
The wake for John Farquhar, the legendary ad man and commentator who died at the weekend, will be held 12.30pm-3pm on Friday, 3 February 2012, at the Bryanston Country Club, Bryanston Drive in Bryanston, Johannesburg. [tribute page]... read more 31 Jan 2012
click to enlargeThe R15 million upgrading of ComutaNet Rank TV platforms has ended with the upgrading of the commuter hubs of Warwick, Polokwane, Mamelodi, Mndantsane and Khayelitsha taxi ranks. "The successful upgrades, along with a host of other innovations we have planned over the next few years,... read more 27 Jan 2012
The 2012 APEX Awards deadline is closing in. Entrants must submit entries by no later than noon on Monday 30 January 2012. Those entrants in need of extra time to finalise their submissions may apply via email to document.write('' + bRev('az;64#&oc;64#&dtlaaa;46#&xepa') +... read more 19 Jan 2012
As the newly erected Mercedes billboard at OR Tambo International Airport in Johannesburg is exposed to daily passing pollution, so does its message become clearer in an outdoor campaign highlighting Mercedes-Benz's "leading-edge" vehicle technology, BlueEFFICIENCY. The plain white board eventually... read more 1 Dec 2011
A reminder that seats are limited for the Johannesburg leg of the 2012 Apex Awards workshops on Wednesday, 30 November 2011, 2pm-4pm, at TBWA (in the auditorium). Entrants are encouraged to attend the free workshop to learn more about the entry process, how to compile a winning entry and to hear... read more 28 Nov 2011
Members are urged submit their board member nominations to the ACA by no later than tomorrow, 15 November 2011. The election of the 2012 board of directors will take place at the 64th AGM on 22 November 2011 at 3pm. For more, contact the ACA on +27 (0)11 781 2772 or document.write('' +... read more 14 Nov 2011
The Apex Cape Town workshop will take place tomorrow, 15 November 2011 at Ogilvy Cape Town, 1.30pm-3.30pm. Entrants are encouraged to attend this free workshop to learn more about the entry process, how to compile a winning entry and to hear from some of South Africa's leading marketers from the... read more 14 Nov 2011
Mr Price fashion squad is in the first week of its country tour, bringing colour and excitement to jaded traffic jams, hot parking lots and fashionable shopping malls. Today, Thursday, 10 November 2011, it's at Sandton City, at Eastgate on 24 November and Tygervalley on 1 December, finishing off the... read more 10 Nov 2011