Cape Cobras #SwipeBlue this Valentine's Day

The Cape Cobras, in association with their radio partners, Heart FM, took to the streets on Valentine's Day in branded metered cabs to launch their new one-day cup campaign, #SwipeBlue. Tickets were handed out to city dwellers for the first home game by outdoor advertisers, New Wave Outdoor...

20 Feb 2017

Studio Universal takes advertising to commuters

Transit Ads™ has launched an ad campaign for the DStv channel Studio Universal specifically aimed at taxi commuters. Seventy-four taxis have been branded with advertising that showcases Studio Universal and the films it broadcasts. In addition, television advertisements are also being...

13 Dec 2016

LIA shortlists Print, Poster, Billboard entries

The London International Awards (LIA) has announced the shortlists for Print (34), Poster (11) and Billboard (18). Winners will be announced on 10 November 2016. Presiding over this year's jury was Susan Credle, global chief creative officer of FCB. Joining her on the jury was Sarah Barclay,...

12 Oct 2016

OMC launches Outdoor Industry Audience Research

The Out of Home Measurement Council announces the long awaited launch of the Outdoor Industry Audience Research. A panel of experts will provide an overview of this ground-breaking research and an introduction to the Quantum software. The first launch took on 18 May 2016 at the Square Boutique...

19 May 2016

OOH media owners invited to OOH Audience Research

The event offers OOH media owners an unmissable opportunity to gain an understanding of the ground-breaking research involved in the OOH Audience Research project, presented by Daniel Cuende and Neil Eddleston, along with an introduction to Quantum software and the revised entry level pricing...

12 May 2016

Creative Accolade winners for April 2016

JCDecaux has announced the top three brands out on the streets demonstrating fundamental creativity and Out of Home excellence as the Creative Accolade winners for April 2016. First prize goes to Eskort for capitalising on a great location to highlight its butchery on a Citilite with clear and...

4 May 2016

King Price making a noise

King Price continues to challenge the norm with its unconventional creative approach to advertising and marketing. A billboard has been erected outside the Financial Services Board offices with a horn that goes off every hour from 8am to 5pm during the week. Xfacta, the company behind the concept...

24 Feb 2016

Illegal billboard removal adds up to R50k

NEWSWATCH: The Bedfordview Edenvale News reports that a billboard illegally erected in 2009 has finally been removed. The company responsible for the 20-metre wide gantry on Bedfordview's Van Buuren Road failed to adhere to a court order and will be liable to pay the costs for the removal, as...

28 Dec 2015

Posterscope to audit OOH across SA

Posterscope, and their specialist partners Outdoor Auditors are currently in the field auditing billboards across South Africa. The biannual, national audit is extensive and covers 25+ fields of data for every billboard in the country. Over the course of the month over 10,000 billboards will be...

16 Jul 2015

Continental Media ready to grow following acquisition

Royal Bafokeng Holdings (RBH) and JCDecaux have completed their acquisition of one of Africa's leading outdoor advertising firm, Continental Outdoor Media, which operates across 14 African countries. RBH acquired a 30% stake and JCDecaux 70%. They will actively participate in Continental's further...

22 Jun 2015

FCB CT billboard shines a light on new Lexus adaptive headlights

Billboards aren't as static as they appear. In fact, FCB Cape Town has used reverse perspective to demonstrate Lexus' adaptive headlight technology to passing motorists, right on the billboard at Cape Town International Airport. It's simple: The headlights move and shine on the road as the Lexus...

27 May 2015

Another South African on Cannes jury

Executive Creative Director of Black River FC, Ahmed Tilly, will join nine South African creatives in the judging of the Cannes Lions International Festival of Creativity 2015. He will judge the Outdoor category. With 19 years under his belt, Tilly has worked on brands such as MINI, Nando's, Virgin,...

5 Mar 2015

Mango in the malls

Over the festive season, Mango Airlines used holiday themed imagery, including gorgeous beaches, to entice shoppers in Primall Media malls to take flight. Designed by Gendel Advertising, branding on the exterior of lift doors depicted the message 'be somewhere else'. Once the consumer walked into...

20 Feb 2015

Striking window display for Cartier

As part of the launch of Cartier's fragrance, La Panthére, Primedia Unlimited's in-store advertising specialist Fashion Media created two widow displays at Edgars Sandton and Melrose Arch and made use of its sensormatic covers at all entrances to ensure high visibility.

10 Dec 2014

MWeb Wi-Fi campaign on the move with branded cabs

As part of its free Wi-Fi OOH marketing campaign, MWeb and Posterscope partnered with New Wave Outdoor Media to use 17 branded cabs in the Western Cape and KwaZulu Natal, from July until the end of September 2014. "Transit but more specifically taxi/cab media is a successful way to create impact...

8 Oct 2014

Learning from Cannes Lions breakfast features SA judges

The 'Learning from Cannes Lions' breakfast, featuring South African Cannes Lions judges, Brett Morris (Outdoor), Marina O'Kelley (Radio) and Kirk Gainsford (Film), will take place on 2 October at 8:30am at Ster-Kinekor Cedar Square in Johannesburg and livestreamed to Ster-Kinekor Cavendish in Cape...

11 Sep 2014

TLC washroom advertising ideal for Kotex rebrand

Kotex has used Primedia Unlimited's indoor advertising specialists, TLC to display its rebranded look and feel to young women in a one on one, private environment. "The campaign, which has been entitled 'the makeover project' has been specifically targeted at young women," says Cara Leigh Woods,...

28 Aug 2014

Karvol campaign uses TLC to connect with young mothers

Karvol is using TLC to increase awareness of its product during winter months using A4 frame advertising platforms in TLC's LSM A malls and Netcare consumer environments aimed at women aged 24-39 in the LSM 6-10 bracket with young children. The creative illustrates a baby boy as a pilot 'for Karvol...

13 Aug 2014

Hollard responds to Mini's "drive it like it's stolen" billboard campaign

Remember how the Mini billboard from earlier this month was rebuked for promoting the stealing of cars, speeding and reckless driving. Well, Hollard created a virtual billboard in response to this crisis. The billboard went live this week on their Facebook and Twitter profiles with a payoff line:...

23 Jul 2014

MOST sheep go outdoors

The logo for the 2014 MOST Awards, a newly designed sheep created by the cartoonist and creative, Steve Limbrick, are popping their heads up everywhere, on digital screens at the side of the road, online and in magazines. The sheep are under the spotlight on Continental Outdoor Media's eight...

9 Jul 2014

"New Car for R699" campaign falls flat

The Satinsky Group has pulled the plug on the "New car from R699 per month" campaign, leaving an estimated 17,000 people stranded with monthly repayments to the bank. The campaign involved clients who agreed to advertising on a new car, provided by the group, in return for payment. Angry clients...

4 Jul 2014

Cab branding introduces Kate Moss

The launch of the Kate Moss range at Topshop was driven by cab branding across Cape Town in a two-month campaign by New Wave Outdoor Media. "We decided on the use of cabs to launch the collection, as they have great reach and frequency. Although the vehicles do not stick to exact routes, they are...

19 Jun 2014

Arno Lindemann appointed to Loeries jury

The Chief Creative Officer of Hamburg based Lukas Lindemann Rosinski, Lindemann has been appointed jury chairman for Print, Outdoor and Collateral Media for the 2014 Loeries. In the first year that Arno Lindemann opened his new agency - Lukas Lindemann Rosinski - the agency brought home an...

18 Jun 2014

Brochure outlines Expand a Sign products

A new 32-paged product brochure from Expand a Sign, highlighting the sizing, features and benefits of the entire range, including several new products such as inflatable banners, event bins, wallpaper, tablecloths and windsocks. For more information, go to www.expandasign.co.za....

15 Apr 2014

Garmin campaign enters shopping malls

A campaign that positions Garmin as more than just a car navigation tool but also a sports, marine and outdoor activity accompaniment is running at strategic shopping malls through Primall Media. The campaign, which runs until the end of January 2014, is in selected strategic mall advertising...

10 Dec 2013

New ad campaign for StarSat

A new ad campaign is being rolled out now on TV, print, radio, online and OOH is a result of a collaborative brainstorming session between StarSat and ad agency Shift Joe Public. The hot air balloon ad, 'Change your View', features the townspeople of Clarens, taking to the skies, to promote the new...

4 Dec 2013

Bonnet socks produce flying success

To spread the word about its seventh birthday and its competition, Mango Airlines selected bonnet socks from brandyourcar.com. Its marketing team had seen the and liked previous bonnet sock campaigns run by other brands and decided the advertising medium offered a unique opportunity to communicate...

19 Nov 2013

Branding township walls with unique murals

Keys Communications, using the innovative marketing medium of Township Wall Media, provides exposure for local artists, using their skills in the painting of murals, to create brand billboards to meet the aspirational values of the people living in these areas. The company empowers community...

18 Nov 2013

Oreo 3-D, 3-step billboard in Mauritius

Continental Outdoor Media has erected a series of innovative billboards with a pop out of a glass of milk and a chocolate Oreo biscuit to instruct the highway users in Mauritius on how to twist, lick and dunk the biscuit. The fun 3-step instruction provides some light entertainment and a desire...

8 Oct 2013

Adrian Botha retires from ARA

Adrian Botha, director of the Industry Association for Responsible Alcohol Use (ARA) will retire at the end of August 2013. The announcement was made by the incoming chairman of the ARA board, Gerald Mahinda. "He is a co-founder of the ARA and has tirelessly served the industry and its objective of...

12 Aug 2013

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